Business & Marketing Insights to Drive Growth

Welcome to the “Business and Marketing” section! Here, you’ll find valuable tips, analytics, and inspiration to grow your business. We share effective marketing strategies, game-changing trends, and fresh ideas for growth — all in simple language and with a focus on real results.

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Business and Marketing
5 minutes
30

How to define and implement marketing department KPIs to improve team performance

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Ruslana Zinchenko
Business and Marketing
5 minutes
29

How to choose a marketing agency: performance, SMM, creative, an outsourced marketing department

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Olena Zadniprovska
Business and Marketing
5 minutes
350

How to choose between Google Ads and Facebook Ads for effective business promotion

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Elena Samoilova
Business and Marketing
5 minutes
69

The Advantages of a Comprehensive Approach in Marketing Projects: Why We Work This Way

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Ruslana Zinchenko
Business and Marketing
5 minutes
42

5 key metrics that every business owner should track in advertising

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Partner article
Business and Marketing
10 minutes
28

Positioning. Why is it so important?

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Olena Zadniprovska
Business and Marketing
5 minutes
18

How to choose a marketing agency: performance, SMM, creative, and an outsourced marketing department

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Olena Zadniprovska
Business and Marketing
5 minutes
51

Choice factors: another “brilliant” marketing framework or the Grand Theory of Everything?

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Sergey Solovyov
Business and Marketing
5 minutes
29

How to build customer trust: key factors in brand selection

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Olena Zadniprovska
Business and Marketing
5 minutes
15

Step-by-step guide: how to set effective goals for your marketing department

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Olena Zadniprovska
Business and Marketing
5 minutes
17

Marketing without illusions: an article every entrepreneur should read

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Sergey Solovyov
Business and Marketing
5 minutes
4

A step-by-step guide for entrepreneurs: choosing a marketplace for a retail business

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Olena Zadniprovska
Business and Marketing
5 minutes
52

Secrets of success: how small changes can dramatically improve results

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Olena Zadniprovska
Business and Marketing
5 minutes
370

JTBD in marketing: How to formulate an offer so that customers say “yes”

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Alina Shiika
Business and Marketing
5 minutes
372

How does end-to-end analytics work?

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Olena Zadniprovska
Business and Marketing
5 minutes
305

What to do with abandoned carts: 5 AI tools for email marketing

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Alina Shiika
Business and Marketing
5 minutes
341

Alternatives to JivoSite: how to replace the Russian service in Ukraine

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Alina Shiika
Business and Marketing
5 minutes
301

When will marketing investments pay off? All about planning, forecasting and ROMI

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Alina Shiika
Popular Business and Marketing
5 minutes
531

Philosopher’s Stone of business: how to calculate LTV and “extend the life” of a client

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Alina Shiika
Business and Marketing
5 minutes
420

Customers will remember you — a detailed guide to positioning

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Alina Shiika
Business and Marketing
5 minutes
10

How to evaluate the effectiveness of SEO promotion: key indicators and methods

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Partner article
Business and Marketing
5 minutes
377

What can you do to make content work for you? Components of successful content marketing

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Ruslana Zinchenko
Business and Marketing
5 minutes
350

Marketing analysis is a key tool for successful startups and growth of existing businesses

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Ruslana Zinchenko
Popular Business and MarketingContent Marketing
5 minutes
2532

Notifications that don’t annoy: the Duolingo case study

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Alina Shiika
Business and Marketing
5 minutes
424

Your business is on the wave of the trend. Secrets of successful research in Google Trends

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Daria Koganova
Business and Marketing
5 minutes
24

Effective Collaborations: How Ukrainian Brands Successfully Work Together

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Olena Zadniprovska
Business and Marketing
5 minutes
33

The importance of compliance in digital marketing: key aspects

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Partner article
Business and Marketing
5 minutes
295

A systematic approach to customer service: how to build customer loyalty

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Elena Samoilova
Business and Marketing
5 minutes
26

How to create the perfect customer profile for B2B and B2C businesses

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Ruslana Zinchenko
Business and Marketing
5 minutes
4

Customer journey map: how to understand and improve interaction with the brand

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Ruslana Zinchenko
Business and Marketing
5 minutes
2

Market research: the key to your business’s success

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Olena Zadniprovska
Popular Business and Marketing
5 minutes
695

A website about support: An innovative website supporting Ukraine, developed by a neural network, which was created by a neural network

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Olena Zadniprovska
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