Business & Marketing Insights to Drive Growth

Welcome to the “Business and Marketing” section! Here, you’ll find valuable tips, analytics, and inspiration to grow your business. We share effective marketing strategies, game-changing trends, and fresh ideas for growth — all in simple language and with a focus on real results.

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Latest Business and Marketing
5 minutes
17

How to choose a marketing agency: performance, SMM, creative, an outsourced marketing department

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Olena Zadniprovska
Business and Marketing
5 minutes
56

The Advantages of a Comprehensive Approach in Marketing Projects: Why We Work This Way

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Ruslana Zinchenko
Business and Marketing
5 minutes
29

5 key metrics that every business owner should track in advertising

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Business and Marketing
5 minutes
11

How to choose a marketing agency: performance, SMM, creative, and an outsourced marketing department

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Olena Zadniprovska
Business and Marketing
5 minutes
45

Choice factors: another “brilliant” marketing framework or the Grand Theory of Everything?

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Sergey Solovyov
Business and Marketing
5 minutes
18

How to build customer trust: key factors in brand selection

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Olena Zadniprovska
Business and Marketing
5 minutes
6

Step-by-step guide: how to set effective goals for your marketing department

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Olena Zadniprovska
Business and Marketing
5 minutes
49

Secrets of success: how small changes can dramatically improve results

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Olena Zadniprovska
Business and Marketing
5 minutes
362

JTBD in marketing: How to formulate an offer so that customers say “yes”

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Alina Shiika
Business and Marketing
5 minutes
347

How does end-to-end analytics work?

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Olena Zadniprovska
Business and Marketing
5 minutes
299

What to do with abandoned carts: 5 AI tools for email marketing

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Alina Shiika
Business and Marketing
5 minutes
333

Alternatives to JivoSite: how to replace the Russian service in Ukraine

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Alina Shiika
Business and Marketing
5 minutes
291

When will marketing investments pay off? All about planning, forecasting and ROMI

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Alina Shiika
Popular Business and Marketing
5 minutes
523

Philosopher’s Stone of business: how to calculate LTV and “extend the life” of a client

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Alina Shiika
Business and Marketing
5 minutes
413

Customers will remember you — a detailed guide to positioning

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Alina Shiika
Business and Marketing
5 minutes
4

How to evaluate the effectiveness of SEO promotion: key indicators and methods

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