Business & Marketing Insights to Drive Growth

Welcome to the “Business and Marketing” section! Here, you’ll find valuable tips, analytics, and inspiration to grow your business. We share effective marketing strategies, game-changing trends, and fresh ideas for growth — all in simple language and with a focus on real results.

Categories Filters

Categories

Business and Marketing
5 minutes
30

How to define and implement marketing department KPIs to improve team performance

Author Avatar
Ruslana Zinchenko
Business and Marketing
5 minutes
29

How to choose a marketing agency: performance, SMM, creative, an outsourced marketing department

Author Avatar
Olena Zadniprovska
Business and Marketing
5 minutes
350

How to choose between Google Ads and Facebook Ads for effective business promotion

Author Avatar
Elena Samoilova
Business and Marketing
5 minutes
69

The Advantages of a Comprehensive Approach in Marketing Projects: Why We Work This Way

Author Avatar
Ruslana Zinchenko
Business and Marketing
5 minutes
42

5 key metrics that every business owner should track in advertising

Author Avatar
Partner article
Business and Marketing
10 minutes
28

Positioning. Why is it so important?

Author Avatar
Olena Zadniprovska
Business and Marketing
5 minutes
18

How to choose a marketing agency: performance, SMM, creative, and an outsourced marketing department

Author Avatar
Olena Zadniprovska
Business and Marketing
5 minutes
51

Choice factors: another “brilliant” marketing framework or the Grand Theory of Everything?

Author Avatar
Sergey Solovyov
Business and Marketing
5 minutes
29

How to build customer trust: key factors in brand selection

Author Avatar
Olena Zadniprovska
Business and Marketing
5 minutes
15

Step-by-step guide: how to set effective goals for your marketing department

Author Avatar
Olena Zadniprovska
Business and Marketing
5 minutes
17

Marketing without illusions: an article every entrepreneur should read

Author Avatar
Sergey Solovyov
Business and Marketing
5 minutes
4

A step-by-step guide for entrepreneurs: choosing a marketplace for a retail business

Author Avatar
Olena Zadniprovska
Business and Marketing
5 minutes
52

Secrets of success: how small changes can dramatically improve results

Author Avatar
Olena Zadniprovska
Business and Marketing
5 minutes
370

JTBD in marketing: How to formulate an offer so that customers say “yes”

Author Avatar
Alina Shiika
Business and Marketing
5 minutes
372

How does end-to-end analytics work?

Author Avatar
Olena Zadniprovska
Business and Marketing
5 minutes
305

What to do with abandoned carts: 5 AI tools for email marketing

Author Avatar
Alina Shiika
Order a strategy

Let’s develop a strategy that works!

Order a marketing strategy that will help you achieve your business goals.

Order a strategy
Become an author!

Become an author!

Share your experience and expert opinion. Submit your article for publication on the Solve Marketing blog.

Write to the editor

Want to increase the number of customers
and take your marketing to the next level?

Fill out the form and sign up for your first free consultation with our marketing specialist.

Marketing Consultation