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Low marketing efficiency is a major problem for businesses that do not take into account the importance of end-to-end analytics. This tool allows companies to rationally allocate advertising budgets, increase the effectiveness of marketing campaigns, and ensure stable revenue growth.…
Hello! I’m Olena Zadniprovska, Head of Content Marketing and a partner at Solve Marketing. Today, I’m going to talk to Ihor Volovyi, CEO of Elit-Web, an online marketing agency. In this interview, you will learn about: — what SEO is…
How can you create content that will increase business profits without significant costs? This is what we told our friends at Marketer. In this article, we have collected useful tips and practical exercises. They will help you build effective brand…
Let’s say you’ve decided to launch an advertising campaign. You have several ideas on how to tap into the “pain points” of your audience and don’t know which one will be better, more effective. AB testing will help you with…
To run a business efficiently, entrepreneurs often have to delegate some processes to outsourcing. This saves budgets and ensures higher quality of work. However, it also creates a dilemma: how to choose contractors effectively so that the tasks are completed…
Hello! I’m Olena Zadniprovska, Head of Content Marketing and partner at Solve Marketing. Today I’m going to talk to Olga Pavlova, a visual merchandising expert and founder of ARTLEVEL. In this interview, you will learn about the following: — Olga,…
A successful branding strategy requires recognition. However, in niches that offer products that are difficult to understand, such as analytical tools for trading, this task is not so easy. And in such cases, creating a mascot is a great solution…
Brand identity is not just graphic elements that are memorable and clearly associated with the company; it is a visual embodiment of business values. A company’s logo and corporate identity should not only be memorable to the client, but…
The main service of our agency is an outsourced marketing department, one of the components of which is lead generation, setting up, and launching Facebook and Google Ads. In this case, we’ll talk about preparing, setting up, and launching Facebook…