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In general terms
Customer Development, or custdev, is a methodology for interviewing customers to better understand their “pains” and expectations. It allows you to conduct an in-depth analysis and determine what to improve or change in your product.
However, in our understanding, a case study is not just a survey. It’s a proven way to find the Product-Market fit and create the best product that will be chosen and recommended.
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In 3 minutes
You will know everything
important about custdevs
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It’s worth your time to learn:
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01
What is a custodian and when to use this tool.
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02
How this process works, what are the steps and sequence.
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03
What conclusions can be drawn from this work and how to use them.
So what is custdev and how does it differ from customer surveys?
Henry Ford said that if you ask people what they want, they will say they want a faster horse. Therefore, surveys are just a part of custdev, which is somewhere in the middle of this process.
Customers don’t know what kind of product they want, but they can tell you about their needs, problems, joyful moments, and the experience of a happy customer.
The purpose of conducting a custdev is to create a Product-Market fit, i.e. a perfect match between the product and the real needs of your customers.
CEO Solve Marketing Serhii Soloviov
CEO Solve Marketing Serhii Soloviov
Get a free consultation and a personalized offer.
Custdev research
by Solve Marketing:
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01A personalized approach
The goal of a customer research study is always the same: to adjust product development to meet the true needs of your customers. But how to achieve this result differs depending on the type, stage of business development, and many other factors. A case study works only when the entire process is built with all the necessary nuances in mind.
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02Conclusions and insights
The main part of a case study is the conclusions. And to make unusual conclusions, you need experience. At Solve Marketing, you have the experience of our strategic and operational marketing practitioners working for you. Therefore, where others will not see anything interesting, we will highlight non-obvious conclusions that can change everything.
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03A view of development
If you have created a startup, you are inspired by your idea. You are sure that customers are waiting for it and are ready to pay for it. But successful and unsuccessful startups often differ in small details that can be discovered if you understand the true needs of your customers in time. Our goal is to provide you with another perspective and become the voice of your customers, telling you exactly what you need to do to make sure that all your expectations are met.
Hi, I’m Krystyna Hladunova, a partner at Solve Marketing.
What’s inside
a case study by Solve Marketing?
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- We collect data on the existing problems of product perception, discuss your vision of product development.
- We define the purpose of the custdev.
- We study the current vision of customer needs within your company.
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- We analyze the market, trends, and competitors.
- We study the current project and product development plan to compare how significant the changes in this plan will be after conducting a case study.
- We form 100+ factors for choosing a target audience.
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- We identify existing audience segments in the market.
- We analyze the current customer base and determine which segments are currently engaged and which are not.
40+ hours
of teamwork
6
specialists
up to 2 weeks
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- We formulate questions and determine the research method (mystery shopping, surveys, in-depth interviews, A/B testing, etc.)
- We define target groups, approve respondents’ remuneration and budgets.
- We select a database of respondents for the study.
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- Conducting research using the selected method. We organize the place of the interview if it is an offline format.
60+ hours
depending on the sample size
6
specialists
up to 2 weeks
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- What audience needs are not met?
- Conclusions about the audience’s preference for competitors’ products.
- What features of your product do customers really need?
- What important features of your product do customers not know about, even if they use it?
- What choice factors are most important to customers?
- How much are customers willing to pay to solve their problem?
- What are the discrepancies between your vision of the product’s benefits and what customers actually think?
- If customers don’t use your product, why not?
- Create a list of hypotheses for further improving the product and methods of its promotion.
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- We create a plan for testing changes and eliminating identified product shortcomings to make it truly desirable for customers.
- We help with packaging product values and building a Customer journey map.
- We provide recommendations on how to set up a feedback collection process to receive timely signals about your customers’ wishes and expectations.
- We provide recommendations on a long-term development and scaling strategy.
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We provide conclusions on how the current state of the product meets the true needs of customers.
The purpose of the custdev is to create a Product-Market fit, i.e. a perfect match between the product and the real needs of your customers.
40+ hours
of teamwork
6
specialists
up to 2 weeks
Who is working on it?
A team of 6 specialists is working on the case study:
Preparing for the interview
with a certified expert
The cost of research
It all starts with a free consultation with a Solve Marketing expert.
The cost is calculated depending on your wishes, business area, and other factors. We have three price offers, so leave a request and we will select the best tariff plan for you.
During the consultation, we will discuss:
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Plans and needs of your business
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The main tasks of the case study
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Determining the cost of such work
Get a free consultation and a personalized commercial offer.
Customer reviews
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What they write about us
Planned profit in three months. How remote offices help businesses grow rapidly. Case studies
Outsourced sales and marketing: save time and money on team search and get results in 3 months.
Does your business need quiz marketing?
Answers to frequently asked questions
Depending on the business area, customer base, sample size, and other factors, a case study takes from 4 to 8 weeks.
– The project manager will organize the entire communication process to make our cooperation as comfortable as possible.
– A project marketer who will help define the current goal, choose a methodology, analyze the audience, create a research plan, and design questions for in-depth interviews.
– Experts in in-depth interviews will communicate with the audience, record, and form a database of responses.
– A business analyst will help analyze the answers and draw conclusions and insights.
For most businesses, yes. We will analyze the audience and form a sample of respondents.
We have experience with both international SaaS projects and manufacturing. We work with financial and tech startups, logistics projects, training courses, services, and products. Our expertise also applies to commodity businesses.
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