Your marketing department

An internal marketing department requires significant investments: hiring employees, salaries, taxes, office expenses and technical support. The search and adaptation of specialists takes 3-4 months, and the maintenance of the team costs about $7000 per month on average.

A remote marketing department (for example, the Solve Marketing format) starts in 2-4 weeks and forms a marketing strategy at the beginning to move strategically at once. The outsourced department operates without additional office or equipment costs. Businesses immediately get a team of experts — from marketers to designers and targeting specialists. At the same time, the costs are usually 30-40% lower than in-house staff.

Automation is a transition from chaotic actions to a management system where every process is measurable and manageable.

The algorithm of the Solve Marketing team:

1. Analysis of current processes.
2. Choosing CRM, analytics, and task management.
3. Building dashboards and KPIs.
4. Integration with the sales department.
5. Team training.

As a result, the manager sees a complete picture in one place: the advertising budget, the dynamics of requests, the sales funnel, and conversions. This allows you to make decisions based on data, not intuition, and ensures predictability in the work of the marketing department

Automation is more than connecting off-the-shelf services. We create customised business solutions that combine different systems into a single ecosystem.

A classic set of tools:

• Task management: ClickUp, Notion.
• Analytics: Google Analytics 4, Power BI, Looker Studio for data and dashboards.
• Lead generation and tracking: Ringostat, Binotel.

As an example, even on the basis of Google Sheets, you can set up integrations with CRM and advertising accounts so that the data is updated automatically.

👉 In other words, automation is a full-fledged system building work that removes manual work and facilitates control.

A remote marketing department works as a single team, but without the need to keep staff in-house. The structure is adapted to business goals, but the basic composition looks like this:

• Marketer — is responsible for the strategy, sets priorities and is accountable for the result.
• Project Manager (PM) — coordinates processes, controls deadlines and communication between all participants.
• Content team — prepares articles, case studies, email newsletters, and creates an expert brand image.
• Designer — works with visual identity, develops layouts for advertising, websites and social media.
• The development team — works on creating landing pages and full-fledged websites.
• PPC and a targeting specialist — set up advertising, run campaigns on Google, Meta, LinkedIn, TikTok, and develop social networks.

Depending on the tasks and goals, experts in their specialised niches are added.

At Solve Marketing, the function of the Head of marketing is assumed by a strategic marketer with project management experience in various niches, who

• forms a marketing development strategy;
• coordinates the team of executors (PPC, SMM, design, content);
• ensures transparent reporting for the business manager;
• is responsible for achieving KPIs and results.

This format allows businesses to get a CMO-level manager without spending on a full-time salary of $2500/month, which is especially important for small and medium-sized businesses.

👉 Read more: Remote marketing department for IT startups.

Yes, this format is possible. If you already have a CMO (Chief Marketing Officer), he or she can remain a strategic leader: set tasks, prioritise, and monitor the results.

In this case, Solve Marketing acts as an operational team — it implements campaigns, closes technical areas (advertising, SEO, content, design, analytics) and reports to your CEO.

This is an approach that works for companies that have a strategic vision but lack the resources and time to execute.

We help the sales team with marketing tools:

• CRM integrations for automatic application collection;
• lead generation (advertising + SEO articles);
• content promotion (case studies, email, articles);
• sales scripts based on research;
• channel conversion analytics.

Sales is much more effective when it has the support of marketing. At Solve Marketing, we integrate tools that help increase the number of leads and improve their quality:

• CRM integrations — automatic collection and processing of applications without data loss.
• Lead generation — targeted advertising, SEO articles, affiliate channels.
• Content warm-up — case studies, email campaigns, expert articles that build trust.
• Sales scripts — developed on the basis of a castdev and analysis of customer needs.
• Conversion analytics — reporting by channel that shows where the best quality leads come from.

Thus, marketing and sales work as a single system.

We are building the department so that it works as a single efficient system with a focus on results.

1. Start: audit and analysisWe audit the business, market and channels and set clear goals and KPIs — we agree with the business on expected results, deadlines and performance criteria.
2. Planning and launchWe create a step-by-step action plan:
   1. Define key goals and KPIs to be achieved.
   2. Break down the strategy into specific tasks for each channel and tool.
   3. Assign responsibilities and resources.
   4. Create an implementation calendar with clear deadlines.
   5. Establish a system of control and regular reporting.
3. Implementation: team and processesTypically, a project is supported by 6-15 specialists — from PM and targeting the content team and designers.
4. Control: reporting and communicationWeekly synchronisation with the CEO or other departments, monthly work plans and weekly sprints.
5. Growth: scaling and retentionFlexibility to add new channels or change the scope of work, budgets and team as needed.

 Yes, and even more than with a full-time team. You get a double level of control:

1. Your level is the work plan, weekly meetings, regular reports and approval of key decisions. You see all processes transparently and can intervene at any time.
2. Our level is a marketer, project manager, and department heads: daily control of deadlines, quality of execution, and compliance with the strategy. Each level of control inside works as an “insurance policy” to prevent mistakes or loss of momentum.

As a result, the business has more control than with a full-time team: you see everything yourself and at the same time get an additional level of control from professionals.

An outsourced marketing department is a system of tools and specialists that covers the entire promotion cycle. You get:

• Strategy — research of the market, target audience, competitors and the formation of a clear plan.
• Advertising and SMM — targeted and search advertising, social media promotion.
• Branding and design if necessary — identity, creatives, visuals for advertising and social media.
• Website / landing page if necessary — creation or optimisation for conversion.
• SEO and content — articles, case studies, blogs that build trust and increase organic traffic.

Analytics and lead generation — setting up CRM, end-to-end analytics, reports, and processes that generate leads consistently.

It takes an average of 2-4 weeks to launch a remote marketing department. It depends on the scale of the business and the speed of internal approvals:

• 1-2 weeks — market analysis, audit of existing channels, and formation of basic data.
• 3-4 weeks — developing a strategy, strategic plan, setting up CRM, analytics, and advertising tools.

👉 For startups, this process can be faster because there are fewer approvals. In large corporations, it usually takes longer to launch because of the more complex decision-making structure.