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Marketing Strategy

  • Justified
  • Clearly
  • Without water
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We

believe that everything complex can be explained in simple words. This page will help you understand whether you need a marketing strategy, what we consider a quality strategy, and why selection factors are central to a strategy.
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In 3 minutes

You will know everything

important about a marketing strategy

  • But why should you spend time on it?

  • 01

    Understand what we are talking about and whether your business needs it.

  • 02

    Understand the criteria for choosing an effective strategy.

  • 03

    How does a strategy from Solve Marketing differ from others?

So what is a marketing strategy and what distinguishes it from a document that only the author understands?

When we ask clients why they need a marketing strategy, we hear different answers. But the general meaning remains the same:

I want as many customers as possible to choose my company.

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The client always has a choice — how to satisfy their need, a choice between companies, a choice between offers, a choice to remain your client or not. Whether this choice is conscious and rational is another question.

But have you ever thought about how many choice factors exist in your business? How many have you taken into account and which ones have fallen out of your attention?

In most businesses, there are 100+ factors that customers use to make a decision. Therefore, a marketing strategy is not equal to a plan to run ads. Advertising is just a way to attract customers’ attention.

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CEO Solve Marketing Serhii Soloviov

Marketing is the science of choice.

The science of choice? Isn’t marketing a kind of creativity or art?

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Yes, there is a lot of room for creativity in marketing. Creativity is needed to find new ideas and at the stage of implementation.

Creativity is needed to make this page you are reading now. But creativity is not enough to plan what it should be. Creativity is free from rules and results, it just exists and can work for your benefit. Or maybe vice versa. Your creativity can be a factor of choice for customers. But it is those businesses that are chosen more often that become market leaders. Perhaps because they consciously do everything to make sure that they are chosen?

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Hi, I'm Petro Lozynskyi, a partner at Solve Marketing.

How do you feel about marketing?

In “creative” marketing, we have few chances to distinguish high-quality work from low-quality work. You can always say, “I’m an artist, I see it this way. And the fact that there are no more clients is not my artistic problem”. You would hardly want to receive a list of super-creative ideas that no one can realize.

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    But how to define a quality marketing strategy?

    • 01

      It starts with a clear definition of the goal and the timeframe for achieving it, for example:

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      How to increase the average check from $35 to $50 in eight months?

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      How to increase customer LTV from $2,500 to $10,000 in 12 months?

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      How to become a market leader and grow from 20,000 to 100,000 sales per month in three years?

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      How to launch a new product and reach 20,000 sales in 12 months?

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      How to increase the number of qualified leads from 60 to 200 in six months?

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      How to reduce the cost of customer acquisition from $45 to $30 in six months?

    • 02

      Contains a study of the current situation:

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      Research of competitors' advertising channels

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      Website research

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      Social media research

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      Advertising research

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      Analysis of competitors' sales departments

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      Market analysis

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      Trend analysis

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      Positioning analysis

    • 03

      Contains the most complete list of selection factors that customers rely on to make a decision.

    • 04

      Demonstrates the priority and interconnection of marketing tools to achieve the set goals.

    What do you need to make the stars

    aligned and the customer made a choice?

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      01

      The client needs to know about your way of meeting their needs.

      For example, a client who knows nothing about laser vision correction will choose between glasses or contact lenses. Therefore, the client should be sufficiently informed about the way you offer to solve their needs.

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      02

      The way your company describes itself in the marketplace, the customer should see the features that are important to them.

      This includes positioning, values, and many other features that are important to your market segment.

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      From the first touch to the signing of the agreement, the client is in contact with and takes into account 50+ factors of choice.

      Consciously or subconsciously, these factors influence every decision a customer makes on the way to closing a deal. It’s important to design and implement the ideal interaction experience that will influence the decision to start and continue cooperation.

    You'll be surprised to know that price is
    not the main factor for most customers.

    That’s why our goal:

    • Collect all the main factors of choice and categorize them.
    • Check what has already been implemented, what needs to be improved, and what is missing and needs to be done urgently.
    • Provide an action plan that is not based on guesswork or “brilliant ideas” that no one can verify. Implementation of choice factors and improvement of the way they are implemented directly correlates with the results of your business.
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    All that (so far) distinguishes you from your more successful competitors are the choice factors that they have, but you don't have yet.

    Thanks to the selection factors

    we will bring your strategic planning to a whole new level of awareness.

    Who is working?

    A team of 6 specialists is working on the development of the marketing strategy:

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    Kristina Hladunova

    Strategic Marketer

    More about me
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    Krystyna Tryhub

    Operational Marketer

    More about me
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    Khrystyna Stokolosa

    Operational Marketer

    More about me
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    Olena Zadniprovska

    Content Marketer

    More about me
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    Петро Лозинський

    Lead generation specialist

    More about me
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    Andrii Sokoliuk

    Lead generation specialist

    More about me
    Показати більше

    What does a marketing strategy

    rom Solve Marketing include?

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      • Market trends.
      • Changes in demand for your product.
      • Market growth forecasts.
      • Comparison and peculiarities of demand in different countries.
      • If we are researching several countries, which market would we recommend entering first?
      • What do competitors offer?
      • Competitors’ websites: strengths and weaknesses, modernity and convenience, content.
      • What advertising sources do competitors use and how do they advertise?
      • Is there a leader in this market and why is it a leader?
      • What segments of the target audience does your business have, how do they differ from the channels of engagement to the way they make decisions?
      • Behavioral characteristics of each audience segment.
      • Pains, fears, product usage scenarios.
      • How effective is your competitors’ sales team?
      • Strengths and weaknesses of your sales team.

    80+ hours

    of teamwork

    6

    specialists

    from 2 weeks

      • SWOT analysis.
      • What website changes are needed to increase conversion to the target action?
      • How do you interact with your audience through social media and what needs to be improved?
      • How clear are your presentation materials and commercial offers and how can they be improved?
      • A list of 100+ key selection factors for your business.
      • Analysis of which selection factors have already been implemented and which need to be improved.
      • A list of choice factors that are critical to implement first.

    80+ hours

    of teamwork

    6

    specialists

    from 2 weeks

    • Positioning is a method of finding a free category in the mind of the buyer with which it is beneficial to associate the name of a company or product.
      Positioning indicates one main or combines several important factors of choice.

      • Where and what to write about? How to influence brand and sales with content?
      • How effectively is your advertising set up?
      • Test launch of advertising to assess the real cost of customer acquisition.
      • What advertising tools should you use?
      • What advertising campaigns and whom should you focus on?
      • What needs to be improved in product packaging, from positioning, website, presentation materials, and offer texts to increase sales?
      • How do you differentiate yourself from competitors?
How do you simultaneously take into account the needs of the market and not offer the same thing as everyone else?
      • How to attract and retain customers? Channels and funnels of engagement. A set of advertising tools, budgeting, impact on the result.
      • Action plan based on the implementation of choice factors. Channels and funnels of attraction. A set of advertising tools, budgeting, and reporting templates.

    80+ hours

    of teamwork

    6

    specialists

    from 2 weeks

    Get an example

    Do you want to see what you’ll get in the end? Leave a request and our manager will send you an example of a ready-made strategy that is as close as possible to your business area.

    The cost of the strategy 

    It all starts with a free consultation with a Solve Marketing marketer.

    The cost is calculated depending on your wishes, business area, and other factors. We have three price offers, so leave a request and we will select the best tariff plan for you.

    During the consultation, we discuss:

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      Plans and needs
      of your business.

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      The main tasks of
      the marketing strategy.

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      The cost of such
      work.

    Get a free consultation and a personalized commercial offer.

    A marketing strategy

    from Solve Marketing is a suitcase with a handle

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      01

      We know exactly what we do and why we do it.

      A marketing strategy is not a work of fiction, but a research-based list of actions to be taken. We’ll explore what choice factors you’ve already implemented, what needs to be improved, and what needs to be carried out.

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      02

      The cat is out of the bag.

      We do our best to match your expectations with the result we provide. We will get to know you, consult, provide examples of strategies for other businesses, customer contacts — everything you need to make sure that the packaging and content are worth it.

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      03

      The most understandable methodology for strategic planning based on choice factors.

      We research the market and your business, and provide you with the most comprehensive list of choice factors that influence your customers’ decisions, and turn this into tasks. This way, you can easily make sure that the action plan we propose is relevant to reality. Our strategy makes everything simple and clear.

    Feedback from
    our customers

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    Valentyna Malko CEO at Dva Bileta
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    Vitalii Ukrainian entrepreneur in Canada
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    Anastasiia Kononchuk Acting Marketing Director, ANT Logistics

      Marketing Strategy / Marketing Strategy / Marketing Strategy / Marketing Strategy / Marketing Strategy / Marketing Strategy / Marketing Strategy / Marketing Strategy / Marketing Strategy / Marketing Strategy / 

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      How to avoid spending all the startup capital on targeting? We show how we reduced the cost of leads by 40% in a month.

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      Answers to frequently
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      Two to three calendar weeks (depending on the chosen content).

      – Project manager — organizes the entire communication process to make our cooperation as comfortable as possible.

      – A project marketer who will analyze the market, competitors, and the project itself and develop a marketing strategy based on this data.

      – A content marketer who will analyze the content on your website and social media and create a step-by-step plan for the development of this area.

      – A lead generation specialist will analyze your current lead generation tools, provide recommendations for improvement, and help you choose additional tools that will be effective for your business.

      We develop the strategy and can implement it on a turnkey basis so that you can focus on other business issues.

      We have experience with both international SaaS projects and manufacturing. We work with financial and tech startups, logistics projects, training courses, services, and services.