In today’s world, customers always have a choice and are guided by various factors when making decisions. Our framework will help you identify the key factors influencing your customers’ choices, assess how well each of these factors is implemented in your offering, and plan your marketing development based on the data obtained.
This method effectively complements custdev research or can even be used as an alternative. You will get the answers you need quickly, without having to gather a sample of respondents or conduct large-scale surveys.
Researching choice factors will help:
01
Systematize the development of your marketing.
02
Highlight areas of development that you hadn’t thought about before.
03
Determine the sequence of implementation of processes and tools.
04
Look at your marketing from a scientific perspective.
05
Receive a ready-made marketing plan for several years ahead.
The «Choice factors» framework is an ideal complement or alternative to Custdev research.
The main advantage of our framework is that you don't need to build a respondent database or conduct surveys to obtain valuable information.
This is possible thanks to our methodology. Sign up for a consultation with an expert to learn more. You will especially appreciate this approach if you view marketing as a science — we adhere to this approach and work based on proven data.
Have you ever considered the numerous factors that influence your business decisions? How many have you taken into account, and how many have you overlooked?
In most businesses, 100+ factors influence a customer’s decision. Identifying and implementing these factors is vital for the successful development of your marketing.
Serhii Soloviov, CEO of Solve Marketing
Serhii Soloviov, CEO of Solve Marketing
Each customer makes a purchase decision based on their own unique set of factors. We identify several groups of such factors:
The customer should be aware of how you intend to meet their needs.
For example, a customer who knows nothing about laser vision correction will choose between glasses or contact lenses. Therefore, the customer must be sufficiently informed about the solution you offer to meet their needs.
In how your company describes itself on the market, the customer should see the features that are important to them.
This includes positioning, values, and many other characteristics that are important to your specific market segment.
From the first contact to signing the agreement, the customer considers and takes into account 50+ choice factors.
Consciously or subconsciously, these factors influence every decision a customer makes on the path to completing a transaction. It is important to design and implement the ideal interaction experience that will influence the decision to start and continue cooperation.
When making purchasing decisions, people are guided not only by price, but also by a whole range of criteria.
1 hour
Free
consultation
A customized
solution for every business
30+ hours
depending on the specifics of the project
4
specialists
from 2 weeks
20+ hours
depending on the specifics of the project
4
specialists
from 1 week
Choice factors are a unique methodology
Have you received an action plan from a marketer? It’s great when you trust their experience. But in order for this plan to not just sound good, but also bring real results, you need a solid foundation. The list of choice factors allows you not only to draw up a plan, but also to predict how each step will affect your customers’ behaviour. This will enable you to make more informed decisions and achieve better results.
Verified by marketing practitioners
The choice factors methodology is not just a theoretical concept. It was developed and refined based on many years of experience of our marketers. We have applied it in practice in various projects and are convinced of its effectiveness. The list of choice factors that we offer is the result of numerous marketing studies and analysis of real cases.
Our cat is not in a bag — get examples
We want you to be confident in our methodology. That is why we are ready to provide you with all the necessary evidence. We are open to any questions you may have and are ready to demonstrate how the «choice factors» will be useful for your business. You will be able to familiarize yourself with our methods, tools, and the results we have achieved.
The Solve Marketing team consists of 7 departments and 35+ specialists. A team of experienced marketers is working on conducting the research.
Between 3 and 6 specialists are working on the project:
Dana Terekh
Operational Marketer
It all starts with a free introductory consultation with a Solve Marketing specialist.
The cost of developing «choice factors» for your business is calculated depending on the business area and other factors that affect the scope of work. Leave a request, and we will select the optimal tariff plan.
Your business plans and needs.
Stages of work and results.
The cost of such work.
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Strategic marketing in simple terms: choice factors as the basis for marketing strategy.
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The «Choice factor» framework is a universal tool that is suitable for different types of businesses, regardless of their field or scale. This framework works effectively for both B2C and B2B companies, helping to gain a deeper understanding of what influences customers’ decisions when choosing a product or service. The methodology is valuable for startups that are just forming their positioning, as well as for large companies seeking to optimize their marketing processes or improve their offerings.
Using a ready-made choice factor framework can yield results fairly quickly. Even in the early stages, you will gain an understanding of which factors most influence your customers’ decisions. This will allow you to adapt your sales strategies and marketing messages or improve your product, which can lead to improved performance within the first 3-4 months. Of course, not all choice factors can be implemented quickly. In general, the framework can contain enough information to form a marketing work plan for 1-2 years.
The choice factor framework is developed by Solve Marketing’s strategic marketers, who have over 5 years of experience in promoting businesses in various markets. They use a systematic approach to analyze the market and customer behavior. The framework is based on:
1. Market and consumer trend data, which enables accurate analysis and useful decision-making in marketing.
2. Research that the company already has, such as customer data, sales department insights, customer reviews, and competitor analysis.
3. And, of course, the experts’ own experience.
he list of choice factors is dynamic. This means that new factors can be added to it as needed during the process of working with it. In general, we advise business owners to review the list of choice factors once a year during a strategic session, where it is worth evaluating what has been implemented, what results have been achieved, and planning the next backlog of strategic tasks for the marketing department for the next period.
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