Business & Marketing Insights to Drive Growth

Welcome to the “Business and Marketing” section! Here, you’ll find valuable tips, analytics, and inspiration to grow your business. We share effective marketing strategies, game-changing trends, and fresh ideas for growth — all in simple language and with a focus on real results.

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Latest Business and Marketing
5 minutes
13

The Advantages of a Comprehensive Approach in Marketing Projects: Why We Work This Way

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Ruslana Zinchenko
Latest Business and Marketing
5 minutes
9

5 key metrics that every business owner should track in advertising

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Partner article
Business and Marketing
5 minutes
30

Choice factors: another “brilliant” marketing framework or the Grand Theory of Everything?

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Sergey Solovyov
Business and Marketing
5 minutes
12

Secrets of success: how small changes can dramatically improve results

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Olena Zadniprovska
Business and Marketing
5 minutes
336

JTBD in marketing: How to formulate an offer so that customers say “yes”

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Alina Shiika
Business and Marketing
5 minutes
310

How does end-to-end analytics work?

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Olena Zadniprovska
Business and Marketing
5 minutes
281

What to do with abandoned carts: 5 AI tools for email marketing

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Alina Shiika
Business and Marketing
5 minutes
304

Alternatives to JivoSite: how to replace the Russian service in Ukraine

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Alina Shiika
Business and Marketing
5 minutes
265

When will marketing investments pay off? All about planning, forecasting and ROMI

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Alina Shiika
Business and Marketing
5 minutes
483

Philosopher’s Stone of business: how to calculate LTV and “extend the life” of a client

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Alina Shiika
Business and Marketing
5 minutes
397

Customers will remember you — a detailed guide to positioning

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Alina Shiika
Business and Marketing
5 minutes
356

What can you do to make content work for you? Components of successful content marketing

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Ruslana Zinchenko
Business and Marketing
5 minutes
319

Marketing analysis is a key tool for successful startups and growth of existing businesses

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Ruslana Zinchenko
Popular Business and MarketingContent Marketing
5 minutes
2015

Notifications that don’t annoy: the Duolingo case study

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Alina Shiika
Business and Marketing
5 minutes
397

Your business is on the wave of the trend. Secrets of successful research in Google Trends

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Daria Koganova
Business and Marketing
5 minutes
6

Effective Collaborations: How Ukrainian Brands Successfully Work Together

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Olena Zadniprovska
Business and Marketing
5 minutes
4

The importance of compliance in digital marketing: key aspects

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Partner article
Business and Marketing
5 minutes
0

Customer journey map: how to understand and improve interaction with the brand

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Ruslana Zinchenko
Business and Marketing
5 minutes
2

Comprehensive business promotion strategies from a digital agency: trends

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Elena Samoilova
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