Simply launching an advertising campaign does not guarantee success in marketing. The work of true specialists begins with a detailed market analysis and an examination of the company’s strengths. This enables the creation of a strategy that will actually work. In the case of a medical centre that sought lead generation services, the focus on innovative and effective solutions proved decisive. This case study describes in detail the client’s marketing process and the results achieved.
(Disclaimer: we only work on attracting subscribers as part of a wider range of activities aimed at attracting customers. You can find out more about this service here → lead generation).
Project manager: Andriy Sokolyuk, RRS specialist.
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About the project
Client — A medical centre specialising in non-invasive cosmetic treatments. The company offers a wide range of services, including laser hair removal. Unlike its competitors, this centre uses a state-of-the-art diode laser in its treatments, making the procedure more effective and comfortable. As this technology utilises dual wavelengths, the number of laser hair removal sessions required is reduced by almost half for clients.
Customer enquiry
The client approached us for help in attracting new clients for laser hair removal treatments. An analytical approach and a clear lead generation strategy proved crucial in resolving this issue.
The customer acquisition process
At the start of the client acquisition process, in-depth market analysis was carried out to identify the needs of the target audience. Research into demand and competitors helped to understand what offerings already existed on the market and what advantages this medical centre could highlight. Based on this data, advertising creatives and copy were developed, centred on information about the key benefit — a shorter course of treatments. The advertising campaign also highlighted the comfort and effectiveness of laser hair removal at the medical centre. Calls to action were included in the adverts to encourage clients to book a consultation.
Results of the work
The work carried out yielded excellent results and confirmed the effectiveness of the chosen strategy. Here are the key lead generation metrics for the medical centre:
The client could see more detailed analytics campaigns in the screenshots from the advertising dashboard:
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