Is it easy to attract new customers in the beauty industry? I imagine all business owners in this sector would agree that competition is fierce, and there is a wide range of companies and services to choose from. That’s why you need to consistently promote your offerings to stay in your target audience’s spotlight.
This need also arose for the massage parlour that is the subject of this case study. Read on to find out how a successful lead generation strategy brings in enquiries, customers and profit.
(Disclaimer: we only work on subscriber acquisition as part of a broader strategy aimed at attracting customers. You can find out more about this service here → lead generation).
Project manager: Andrii Sokolyuk, RRS specialist.
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Client
The massage parlour offers machine-assisted massages using the Endospheres therapy method, which helps to sculpt the figure and improve skin condition. The treatment is effective but requires effective marketing to attract customers.
Inquiry
The client’s main request was to increase the number of new clients for Endospheres therapy. The aim was to maximise the effectiveness of the advertising whilst minimising the cost per lead.
How it works
Work on the project began with the development of a clear strategy. The first stage involved analysing the market and identifying the target audience for mechanical massage. The research revealed which demographic groups might be interested in the treatments, as well as their specific concerns and needs.
Once the necessary information had been gathered, work began on creating promotional copy that highlighted the unique benefits of Endospheres therapy. Based on this copy, creative assets were developed: videos and images with descriptions and CTAs that demonstrated how the sessions work.
Two separate advertising accounts were set up to launch the advertising campaign, which made it possible to test different approaches and creative concepts.
And the entire process was accompanied by constant monitoring of results, which enabled us to adjust the campaigns in real time to achieve maximum ROI.
Examples of creative work
The advertising campaign utilised two visual formats: video and static images. Both formats provided a detailed demonstration of the Endospheres therapy massage treatment process.
In addition, the visuals included information about the benefits of the service, such as the ability to reduce cellulite, achieve a toned figure, smooth out wrinkles and contour the face. Each creative featured a call to action: book a consultation. This encouraged potential customers to get in touch.
The advertising campaign was carried out before the full-scale invasion began, which is why the copy for the adverts is in Russian.
Results
An analysis of the campaign results shows that the investment in advertising has paid off in full. Attracting new clients to the massage parlour was made possible by an effective strategy, as well as successful creative concepts and copywriting.
The work of the RRS specialist has helped achieve the following results over a nine-month period:
