Business & Marketing Insights to Drive Growth

Welcome to the “Business and Marketing” section! Here, you’ll find valuable tips, analytics, and inspiration to grow your business. We share effective marketing strategies, game-changing trends, and fresh ideas for growth — all in simple language and with a focus on real results.

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Business and Marketing
5 minutes
245

JTBD in marketing: How to formulate an offer so that customers say “yes”

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Alina Shiika
Business and Marketing
5 minutes
209

How does end-to-end analytics work?

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Olena Zadniprovska
Business and Marketing
5 minutes
210

What to do with abandoned carts: 5 AI tools for email marketing

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Alina Shiika
Business and Marketing
5 minutes
221

Alternatives to JivoSite: how to replace the Russian service in Ukraine

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Alina Shiika
Business and Marketing
5 minutes
183

When will marketing investments pay off? All about planning, forecasting and ROMI

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Alina Shiika
Business and Marketing
5 minutes
320

Philosopher’s Stone of business: how to calculate LTV and “extend the life” of a client

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Alina Shiika
Business and Marketing
5 minutes
299

Customers will remember you — a detailed guide to positioning

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Alina Shiika
Business and Marketing
5 minutes
266

What can you do to make content work for you? Components of successful content marketing

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Ruslana Zinchenko
Business and Marketing
5 minutes
254

Marketing analysis is a key tool for successful startups and growth of existing businesses

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Ruslana Zinchenko
Популярні Business and MarketingContent Marketing
5 minutes
1306

Notifications that don’t annoy: the Duolingo case study

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Alina Shiika
Business and Marketing
5 minutes
299

Your business is on the wave of the trend. Secrets of successful research in Google Trends

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Daria Koganova
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