Marketing Strategy

A marketing strategy is a long-term plan for achieving business goals: launching a new product, increasing sales, or entering a new market. It includes market and competitor analysis, audience research, positioning, selection of promotion channels and tools.

The strategy sets a systematic course: from clear goals and KPIs to a step-by-step Action Plan with deadlines and responsibilities. This is the basis that allows businesses to avoid chaotic actions and move towards measurable results. At Solve Marketing, we build strategies based on the choice factors of customers in your niche, so that the plan is as close to reality as possible and works for the company’s growth.

A marketing strategy is a management tool that transforms marketing from a chaotic activity into a systematic process. Without it, businesses usually operate in a fragmented manner. The strategy allows:

• Focus resources on the most effective channels, avoiding budget dispersion.
• Build a unified communications system where content, advertising, PR, SEO and branding reinforce each other.
• Predict and measure results using KPIs, analytics and clear success criteria.
• Gain a competitive advantage through unique positioning based on in-depth market and customer behaviour analysis.
• Gain stability: the ability to anticipate business dynamics, plan for scaling and confidently enter new markets.

A marketing strategy is a growth tool that helps companies at different stages of development:

• Start-ups — to test hypotheses, confirm the viability of an idea and attract the first investors or customers.
• Small and medium-sized businesses — to scale sales, effectively manage budgets, and avoid misguided investments in advertising.
• B2B companies — to build systematic lead generation, shorten the transaction cycle, and work with multiple levels of decision-making.
• Businesses in transformation (new product, rebranding, entering international markets) — to quickly adapt to changes and maintain competitiveness.

The standard development of a marketing strategy includes:

1. Market research: analysis of the market, competitive environment and current trends.
2. Audience segmentation: identifying key customer groups and creating their avatars.
3. Development of positioning: formation of a value proposition that distinguishes the company from competitors.
4. Basic lead generation strategy: a plan for Meta/Google.
5. Basic content strategy: SEO, content marketing, social media.
6. Implementation plan: a step-by-step action plan with deadlines, responsible parties, and KPIs.
7. Development of choice factors (unique Solve Marketing framework): 100+ parameters that influence the customer’s choice in your favour.

The results are measured by specific indicators:

• increase in the number of requests and sales;
• higher ROI from advertising (payback increases by 2-4 times);
• clear positioning that distinguishes the company from competitors;
• cost optimisation — the budget is concentrated on the most efficient channels.
• team consistency: all actions are subordinated to a single strategy, without chaos.

According to Solve Marketing’s practice, the average ROI from the developed strategies is from 250% in the EdTech sector and more than 600% in IT/SaaS. This proves that a systematic approach not only reduces risks but also provides tangible financial growth.

Strategy development involves several steps:

1. Environment analysis — market, competitors, trends.
2. Customer research — interviews, Customer Development.
3. SWOT analysis — strengths/weaknesses, opportunities, threats.
4. Formation of positioning and key messages.
5. Selection of promotion channels.
6. Communication strategy — content analysis and recommendations.
7. Implementation plan — a step-by-step action plan with deadlines, responsible parties and KPIs.

The cost always depends on the scope and number of studies. The more markets, competitors, or hypotheses you need to test, the bigger the scale of the work.

• Standard (from $3000) — the basic level: content analysis (up to 5 competitors), audience segmentation, and basic product strategy.
• Pro (from $4000) — includes a deeper analysis of competitors (up to 10), additional building of funnels and monetisation mechanics, creation of SMM and content strategies.
• Pro+ (from $5000) — maximum immersion: up to 5 in-depth interviews, advanced product strategy, detailed hypothesis budgeting, and a complete system of funnels and content factories.

At Solve Marketing, we work at a fixed price, which we agree on at the start.

After the strategy is approved, the company proceeds to the implementation stage, which consists of four key steps:

1. Preparation — creation of websites or landing pages, development of a brand book, and creation of a content plan.
2. Launching channels — launching advertising campaigns, SEO promotion, SMM, and email marketing.
3. Analytics and optimisation — constant monitoring of KPIs, use of A/B tests to improve results.
4. Scaling — expanding effective channels, entering new markets, and increasing reach.

At Solve Marketing, each stage is implemented as part of a single marketing department. This ensures seamless integration of processes, control of analytics at all stages, and a steady progress towards results.

Marketing environment analysis is a comprehensive study of the factors that determine the conditions for business development. It includes:

• External environment: market, competitors, customers, economic and technological trends, regulatory changes.
• Internal environment: product, team, brand, business processes, company resources.

The purpose of the analysis is to identify growth points and potential risks. This is the first and mandatory stage of developing a marketing strategy.

The analysis of marketing activities allows you to see the real efficiency of the company’s work and understand where resources are actually going. It includes:

• audit of advertising channels (Google Ads, Meta, LinkedIn, etc.);
• content and social media evaluation;
• checking the sales funnel;
• brand and communications analysis;

At Solve Marketing, we use this analysis to identify marketing strengths and weaknesses, identify growth points, and create an optimisation plan. This allows businesses to focus on the tools that bring results.

An audit is a check on the effectiveness of a company’s marketing activities. It shows:

• whether the target audience is correctly identified;
• whether the positioning is working;
• which channels deliver results and which drain the budget;
• whether the work of marketing and sales is coordinated.

The result is a report with specific recommendations: what to keep, what to optimise, and what to change. At Solve Marketing, an audit is always the first step before updating or creating a strategy, so that further actions are based on analytics, not assumptions.

Marketing research is the collection and analysis of data about the market, competitors, and customers. The main methods are surveys, interviews, open data analysis, and competitive analysis. Thanks to research, businesses understand:

• what needs the audience has;
• what factors influence customer choice;
• what niches are promising for growth.

At Solve Marketing, we conduct research using a variety of methods, combining quantitative (numbers, surveys, analytics) and qualitative (interviews, observations, behavioural analysis) approaches. This is the first and critical stage of creating a marketing strategy.