Website
promotion

SEO optimization is the key to promoting your website on the Internet.

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The Internet has become the main channel for searching for goods and services.

Nowadays, most of your target audience checks products and services online, and this is where you can unlock your business potential. However, to succeed online, you cannot ignore website promotion.

What is SEO optimization?

SEO optimization or Search Engine Optimization is a set of measures aimed at improving the visibility of your website in search engines such as Google.

However, it's more than just getting your site to the first page of search results.
It's about creating valuable content and maintaining the technical aspects of the site to ensure an optimal user experience.

What is included
in website promotion?

When creating SEO optimization for clients, the Solve Marketing team uses the following tools:

01/

Keyword analysis

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Before you start optimizing, you need to identify the keywords and phrases that your audience uses to search for products or services.

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Content optimization

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Create high-quality content that not only attracts users but is also optimized for search engines. The content should be informative and interesting for your audience.

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Technical optimization

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It includes work on the site structure, loading, mobile compatibility, and other technical aspects that improve the user experience.

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What is SEO promotion for?

Website promotion is important for many reasons, and here are a few key aspects that explain why it is needed.

01/

Increase visibility in search results

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The main goal of SEO is to make your website more visible in search results. This means that more people will see your site when they search for the products or services you offer.

02/

Increased traffic

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With improved visibility, traffic to your website increases. More users will visit your site and this will open up new opportunities for conversions and sales.

03/

Improved authority

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If your website is search engine optimized and has high-quality content, search engines will consider it authoritative. This will improve your reputation in the eyes of both search engines and users.

04/

Marketing efficiency

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Website promotion is an important component of digital marketing. It complements and reinforces other marketing strategies. Solve Marketing makes sure that marketing works well on all platforms. Therefore, we work only in a comprehensive manner.

05/

Saving resources

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Compared to other forms of advertising, SEO can be more effective and budget-friendly. You do not pay for each click, as in advertising on search engines, and the results of website promotion are saved for a long time.

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Global reach

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SEO optimization helps you attract an audience from both local and global markets, which expands your business opportunities.

Ways of SEO optimization

SEO optimization can be considered in two ways: Internal website optimization and external website optimization.

Internal optimization

Internal optimization

Involves improving the functionality of the site and fixing errors..


It includes the following aspects:


  • Development of the semantic core — creation of a list of keywords that will increase traffic to the site.
  • Improving the website loading speed, in particular on mobile devices, which is especially important.
  • Creating a website structure, including the popular SILO structure.
  • Taking into account the correct markup, meta tags and proper internal linking.
External website promotion

External website promotion

Covers external factors that signal to search engines the importance of your resource and links to it.


These factors include:


  • Mentioning your company on forums and in various discussion boards.
  • Placing links to your page on authoritative sources.
  • Reviews of your company on maps and in directories.
  • Links to your website from social profiles, tweets, groups, and other sources.

These two approaches — internal and external optimization — work together to improve your website's visibility in search engines and attract more targeted traffic.

If you want

to understand this in more detail

Fill out an application on the website and get a free consultation with our marketer.

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Advantages of SEO optimization over contextual advertising

SEO optimization and contextual advertising are two different approaches to driving traffic to a website. Each of them has its own advantages and is used in different situations. 

Here are some of the advantages of SEO optimization over contextual advertising:

01

Long-term effectiveness

After successful SEO optimization, your website can be displayed in search results for a long time, even without constant advertising costs. In comparison, the influx of customers from running contextual advertising stops as soon as the advertising campaign stops.

02

Organic traffic

Traffic that comes from organic search results is often considered more authoritative and reliable by users. Because they believe that they found your site through search, not through advertising.

03

Zero cost per click

After the initial investment in SEO optimization, you do not pay for each click, as in the case of contextual advertising. This can save you a significant amount of money in the long run.

04

Wider reach

SEO allows you to reach a wider audience because your website is visible to all users who visit search engines to find information.

What results should you expect from website promotion?

01/

Increased visibility

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Your website will rank higher in search results, which will lead to greater visibility among your target audience.

02/

Increased traffic

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You will see an increase in the number of visitors to your website.

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Increased trust

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Websites that are optimized for search engines are perceived as more authoritative and reliable in the eyes of users.

Frequently asked questions about SEO website optimization

The requests of clients who come to us for website promotion often differ from each other. But there are also questions that almost everyone asks.

  • The essence of SEO optimization is to improve the visibility of your website in search engines such as Google and others. The main goal of SEO is to make your website more visible to users who visit search engines to find information, products, or services. This is achieved through a number of strategies and practices.
  • Content optimization for SEO covers a number of strategies and practices aimed at improving the visibility of your content in search engines. Here are some of the components of content optimization:

    • keyword research;
    • high-quality and interesting content;
    • optimization of images and multimedia;
    • text structure;
    • internal links;
    • compliance with meta tags;
    • download speed;
    • mobile compatibility;
    • external links.
  • Many website owners are interested not only in what SEO promotion is, but also in the possibility of doing it themselves. SEO is a complex path that requires understanding the work of search engines, technical parts of the site, and much more. Therefore, there is no answer to how to avoid breaking your website and getting caught by search engine filters. If you want to do everything right, you should turn to professionals.

Do you want to know

how to successfully promote your business website?

Fill out the feedback form and get a consultation from the marketers of Solve Marketing 🙂

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