What path does your customer actually take from getting to know your brand to making a purchase? Which sources are profitable and which are ineffective?
End-to-end analytics will provide answers to these questions.
However, for the correct setup, you should contact a specialist to accurately receive relevant data and make the right decisions.
As a remote marketing department,
we provide services for:
-
01
setting up
Google Analytics; -
02
creation of custom solutions
for end-to-end project analytics
(where information from Google Analytics, CRM, advertising accounts, call tracking, etc. is combined into certain dashboards).
Why do you need business analytics?
Traditional analytics methods provide information about how many impressions, clicks, and conversions a particular ad brought you, and how much money you spent in total.
However, this is not enough to have an overall picture of the effectiveness of the tools.
After all, it's important for a business owner to understand how many customers make calls, how many of them are processed by managers, and who may have been missed.
It's also important to calculate how much it costs to attract each customer:
01
From the moment they click on an ad (and the cost of that click)
02
To making a purchase on the website
What are the benefits of end-to-end analytics?
01/
Making informed decisions
Analytics provides accurate data that enables businesses to make informed decisions. It's based on facts and figures, enabling companies to make the best choices based on data, not just perceptions or intuition.
02/
Trend analysis
It helps to identify market trends and potential opportunities. By analyzing data, you can observe changes in demand, customer behavior, and other key aspects, which helps you adjust business strategies.
03/
Process and resource optimization
Determines the efficiency of processes and resource utilization. End-to-end analytics shows where you can optimize costs, improve productivity, and streamline workflows.
04/
Growth among competitors
Increases business competitiveness. Through the use of data analytics, companies can understand their strengths compared to their competitors, which allows them to build on their advantages and correct their shortcomings.
05/
Increase the effectiveness of marketing and sales
Analytics helps to identify effective promotion channels, optimize advertising campaigns, and increase conversion rates, which helps to increase revenue.
06/
Support for internal development
Provides important information for internal use, helping to solve problems, improve business processes, and develop new products or services.
Which businesses need web analytics customization?
Your business needs to set up an analytics system:
- If you are ready to invest in advertising and want to clearly understand its effectiveness.
- If you use more than three channels to advertise your business.
- If you plan to expand your business and grow your audience.
- If your website traffic is more than 5 thousand people per day.
- If you have a CRM, a large sales department, and offline outlets.
You don't need end-to-end analytics yet, and Google Analytics will be enough if:
- You are using no more than two or three advertising channels so far.
- The number of daily visits to your website does not exceed 2-4 thousand people.
- You have regular customers and this number is enough for you.
- You are not yet ready to expand your business.
What are the stages of a custom analytics system?
Data collection
This stage involves collecting data from various sources, such as websites, social media, mobile applications, points of sale, CRM systems, etc. This data can be in different formats and is usually called “raw”.
Data integration
Once the data is collected, it is integrated into one system to create a complete overview of customer interactions and business processes.
Analysis and visualization
This stage involves analyzing the data to identify trends and correlations. The data is visualized using graphs, charts, and other methods for better perception and understanding of information.
Segmentation
At this stage, the data can be divided into segments according to specific criteria. This allows business owners to make more personalized decisions and strategies.
Forecasting
The final stage of analytics is to predict future trends and provide recommendations for decision-making. This can include recommendations for future marketing strategies, process optimization, or product and service improvements.
Why is it important to set up analytics correctly?
Incorrectly setting up an analytics system can lead to a lot of mistakes. But if it is done correctly, setting up end-to-end analytics has huge business benefits:
01
Data reliability and quality
Guarantees the accuracy of the collected data. This is important because making decisions based on inaccurate data can lead to disastrous consequences.
02
Collecting key metrics
Analytics allows you to track key metrics that reflect the effectiveness of advertising campaigns, conversions, traffic, and other important indicators.
03
Prevent errors
Improper setup can cause errors in data collection, which can lead to incorrect analysis. If it is done correctly, end-to-end customization helps to avoid such situations.
04
Possibility of an individual approach
Analytics allows you to customize data collection to meet the specific needs of your business, providing you with the information that is most relevant to your company.
Frequently asked questions about setting up end-to-end analytics:
The requests from customers who come to us to set up end-to-end analytics often differ from each other. But there are also questions that almost everyone asks.
-
You don't need end-to-end analytics yet, and Google Analytics will be enough if you only need to analyze user behavior on your website or in a mobile application.
In turn, end-to-end analytics is a comprehensive reporting system that allows you to track the effectiveness of all customer acquisition channels. In addition to direct analysis, it automatically calculates the profit from a particular advertising channel. -
End-to-end analytics is a system that combines data from all stages of customer interaction with your website. The reports display all the information — from customer acquisition channels to profit calculation. That is why such analytics is called end-to-end because it connects data through all stages of interaction.
-
1. Google Analytics setup can be ordered as part of the services of a remote marketing department or a separate lead generation tariff.
2. The cost of a custom analytics system can be determined only after the formation of the terms of reference. Our team will be happy to advise you on setting up analytics and creating a technical task for your business. -
Google Analytics setup can be implemented both in 1 day (basic standard settings) and in a week (if you have a request to customize reports, audiences, e-commerce analytics, etc.)
A custom or end-to-end analytics system is usually set up within 2-3 months, but the exact implementation timeframe is determined after evaluating the technical specifications.
Do you want
to order end-to-end analytics customization for your business?
Fill out the feedback form and get a consultation from the marketers of Solve Marketing🙂
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