How we got over 900 calls and 1,700 subscribers on social media in 2 months and sold out all of the campground spots by the end of the season

In this case, we will talk about our experience in promoting the recreation center, namely the results we have achieved for the complex of artificial ponds for fishing and recreation in the Odesa region.

Project — complex of artificial ponds for fishing and recreation «QUIET ISLANDS».

Project CMO — Serhii Soloviov.

The service — a comprehensive lead generation setup: content creation, pages in social networks, logo, development of a landing page, setting up and launching Facebook & Google ADS.

Briefly about the results from 10.05-10.07:

Number of clicks on the phone number	1837
Conversion into a call	52,9%
Number of calls	972
Growth of subscribers in Instagram and Facebook	1740
Price of subscriber	0,13 $
Lead Generation Tools	Facebook ADS; SMM

Navigation of the case study promoting the recreation center through Facebook ADS:

1. сomposition of the Solve Marketing team;
2. first stage. Identify needs;
3. second stage. Research;
4. what did we do to achieve our goals;
5. we created the logo;
6. we conducted a photo and video shoot;
7. we createdsocial networking pages;
8. we designed the minisite and its design;
9. we launched Facebook Target and promotional campaigns;
10. text for promotion;
11. results.
    

Approximate time for learning the case – 8 min

Composition of the Solve Marketing team

The project marketing team consists of 6 specialists:

Head of Marketing	plans KPIs for the department; creates the project development strategy; fixes it by a plan of work; allocates priorities in team; controls communication through all channels; prepares reports; analyzes results and adjusts work plan
Marketing Project manager	fixes all project tasks in CRM manages the fulfillment of tasks on the team side and the technical department on the service side helps to prepare reports
SMM-specialist	develops content plan; supervises the development of the graphic design of posts; writes texts; publishes posts and responds to user comments
Designer	creates creatives and visuals for advertising
Traffic manager	configures advertising accounts; creates, launches and adjusts advertising campaigns; analyzes advertising effectiveness; adjusts advertising budget
Videographer	engaged in photography and video shooting with drones; edits photos and edits videos

First stage. Identify needs

The Quiet Islands is a complex of artificial ponds for fishing and recreation:

• located in the village of Pavlivka, Rozdilnianskyi district, Odessa region;
• there are 8 houses on the territory of the complex. They accommodate from 4 to 8 people;
• the cost of fishing is included in the rent of the cabin;
• there are no limits in catching fish;
• renting a house the client receives hundreds of meters of shoreline. Artificial ponds have an area of 14.5 hectares;
• employees of the complex launch and release into the holes of millions of fry. In the area of 14 hectares, the fish grow large, and there are more fish than fishermen;
• many varieties of fish live in the ponds of the Pacific Islands: crucian carp, four species of carp, grass carp, bighead carp, pikeperch, and catfish;
• there is convenient access and parking near the rented house;
• the distance between the houses is at least 60 meters;
• the customer gets hundreds of meters of coastline together with renting a house;
• artificial ponds have an area of 14.5 hectares;
• the staff of the complex launches and releases millions of fry in ponds;
• on an area of 14 hectares, fish grow large and much more than fishermen;
• the ponds of the Quiet Islands inhabit many species of fish: crucian, four species of carp, white amur, silver carp, zander, and catfish;
• there is a convenient entrance and parking near the rented house.

During the consultation process, we identified and recorded the following problems:

№1: the client was not engaged in advertising so the buildings were empty;
№2: except for a few videos on YouTube the project did not exist on social networks.

To solve these issues, we suggested to:

• clearly define the competitive advantages of the complex;
• ceate photo and video content for social networks and advertising;
• create project social networking pages;
• begin to work on attracting as many visitors to the complex as possible without wasting time.

Order promotion of the recreation center through Facebook ads

Not many people know about your recreation center, the price of the client is high and sales are low? Get your recreation center promoted by Solve Marketing. You can start with a free consultation.

For whom will the service of setting up targeted advertising be useful?

• you have already tried to promote your business;
• you are now promoting your business, but you aren’t satisfied with the results;
• you have studied the courses or webinars to promote your own business.

What kind of results will your business get?

You will get a solution to the 3 main objectives of digital marketing for business:

• the cost-effective flow of leads;
• the conversion of leads into sales;
• brand building.

Second stage. Research

At the beginning of the work, we conduct research that helps us find answers to the following questions:

Product Analysis	what customer problem does the service solve? how exactly does the service solve this problem? what do we offer and how much does it cost? Quantitative and qualitative features of the offer
Competitor activity analysis	what do competitors offer and how much does it cost? how do competitors’ prices compare to ours? what advertising tools do competitors use? are there any interesting examples of competitors’ creatives and advertisements? how often and what do competitors write about in social networks? what are the competitors’ strengths and weaknesses?
A comprehensive audit of advertising tools	what is the complete list of advertising tools involved? what tools can be added to them?

Through the research, we learned:

• how the client’s business works. What we sell and why it is important for the audience;
• how exactly the sale is made;
• who are the strongest competitors are and what should be done to differ from them;
• what lead generation tools are already in place and which ones need to be added soon.

What did we do to achieve our goals?

We created the logo

The logo reflects the essence and specificity of the business. Also, an interesting and unique logo attracts customers and is remembered.

That is why we designed and created a logo for the complex:

We conducted a photo and video shoot

To successfully promote the project, it is necessary to have high-quality visual content. That is why we organized and carried out the photo and video shoots. In addition, we used a drone to shoot videos for social media and advertising.

Here are some examples of photos:

Examples of photos taken with the help of a drone:

We also carried out a number of works on the creation and launch of the promotional video, namely we:

• developed a script;
• shot the video using a drone;
• wrote the description of the video with the characteristics and advantages of the complex;
• edited the video;
• created a channel on YouTube;
• published the video on Facebook and Youtube.

For several days the video made it to the recommended ones on Youtube. There it had been getting more than 1000 views every day. Also, the promotional video got more than 60,000 views on Facebook.

The description of the video:

The links to the videos:

https://www.facebook.com/TihieOstrova/videos/471464073907948

We created social networking pages

The active maintenance of social media pages does not always have a direct correlation with the number of sales.

But with this tool, we can tell more details about the company, its benefits, and news. This keeps the audience interested and warmed up.

That’s why we created, designed, and set up an Instagram page:

The link to the page:

https://www.instagram.com/tihieostrova/

In two months of promotion we have reached more than 1500 subscribers in Instagram.

We have also created, designed, and filled out a Facebook page:

The link to the page:

https://www.facebook.com/TihieOstrova

In two months of promotion we received 240 subscribers on Facebook.

We designed the minisite and its design

The minisite of the project is required to collect in one place all important information about the recreation center.

The example of the mobile version:

We also designed the minisite.

Here are some examples:

We launched Facebook Target and promotional campaigns

Throughout, we used all advertising tools to attract the maximum number of calls and subscribers:

• set up the advertising account;
• wrote the texts for the ads;
• made advertising creatives;
• shot and edited videos for advertising;
• promptly launched promotional posts.

Text for promotion

When preparing texts, we relied on who our target audience is and what they want. Therefore, we concealed as many characteristics and advantages of the complex as possible in the advertising text:

The results of the advertising campaign to promote the recreation center:

Thanks to comprehensive work, the client received a turnkey result:

1. in 2 months we received more than 900 calls. The vacation was booked for 3 months in advance;
2. we created project pages on social networks and attracted 1740 subscribers by advertising. The average cost per subscriber is $0.13.

Free consultation and audit of Facebook ADS

Do you want to increase your sales? Get a consultation from Solve Marketing CEO Serhii Soloviov. Bonus – free Facebook ADS audit.

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