Web development of your own website
is an integral part of digital marketing.
It allows you to disseminate information and convey it to a huge number of users. No other type of marketing gives such a phenomenal effect 👏In addition to multi-page sites, some businesses can afford to focus on landing pages.
The importance of a website for business
A website differs from a landing page by having different thematic pages. Thus, you can tell not only about your products and attract the attention of customers, but also create a page for the development of an affiliate network. A full-fledged turnkey website looks more presentable than a single-page website and inspires trust among visitors.
A website for business is a presentation of a company on the Internet. It is one of the main digital marketing tools.
What types of websites are there?
Information website
Informational websites allow visitors to get all the information about a business's products quickly and in a convenient way. This type of website can become an effective business tool for a company and attract new potential customers
But in addition to providing information in a convenient form, you need to take care of the usability and reliability of the resource so as not to lose new applications. To do this, we advise you to contact experienced specialists and save time on future adjustments.
Online store
Do you have your own physical store, but don't understand why sales are not increasing? Then you need web development of an online store.
What will it give you? 🤔
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Increase in sales turnover
Everyone loves to buy online. There are many reasons for this, but you must admit that if you are in sales and you are not yet online, then competitors can very quickly push you out of the market.
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Expanding the sales market
Without being tied to a location, you can sell your goods or services all over the world.
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Sales 24/7
Working around the clock, a company will receive more profit than working from 10:00 to 19:00.
Website — a business card
This is a website that will become your company's business card on the Internet. This site allows you to convey all the information about yourself to the user and create a positive impression. In addition, you will get new customers at minimal cost.
Another reason to choose a website over other options, such as advertising banners or flyers, is its durability and the possibility to make changes in accordance with the realities.
Corporate website
A corporate website is a website created to present a company, its services, and information to customers. This type of site serves as a business card of the company on the Internet and can reflect its style, values, and identity.
Personal brand website
A personal brand website is a website designed to present and support a personal brand. Such a site can be used by teachers, authors, artists, and professionals in various fields.
The main characteristics of a website for a personal brand include:
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Personal introduction;
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Portfolio;
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Blog or articles;
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Contacts;
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Social networks;
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Resume or portfolio.
Landing page
Every business has its own needs. Therefore, it is not necessary for everyone to create websites. Perhaps a landing page will be perfect for you.
A landing page is a one-page website that is developed for one specific marketing task or offer and is designed to attract attention and convert leads into customers. A landing page has a specific structure and functionality to effectively achieve its goal.
Advantages of creating
a turnkey website
Website development is a process that includes several key stages.
Discuss the projectHere is a general overview of the stages of creation:
01
Stage
Market research: customer activity and competitors' experience
02
Stage
Formation of the future structure of the site and technical specifications
03
Stage
Work planning and team selection
04
Stage
Designing the page structure together with a marketer
05
Stage
Creation of text content for the pages
06
Stage
Design of pages according to the brand book and project specifics
07
Stage
Layout of pages
08
Stage
Integration of additional functionality: collecting contacts from forms, subscribing to newsletters and modules for ordering and payment, etc.
09
Stage
Testing of the website
10
Stage
SEO optimization of pages to increase organic reach
11
Stage
Support and updates — updating information on the website
12
Stage
Analysis and improvement based on the data received from visitors
13
Stage
Marketing and advertising — paid website promotion to bring it to the TOP*
* this stage is optional, but the Solve team recommends that you do not forget that creating a website alone will not bring new customers and revenue.
These are the basic steps in creating a website. Some of them may vary depending on the scope of the project and its characteristics. The key is to plan and approach each stage carefully, taking into account the needs of your brand and audience.
Platforms for creating websitesв
When choosing a platform, it is important to consider the need to further customize integrations, such as CRM-systems. Each of these platforms has its own advantages. It is important to choose the one that best suits your goals and objectives.
Types of constructors
01/
Weblium, Wix, Webflow and other no-code solutions
There are ready-made templates here, they are without code. Therefore, you can create a website here yourself.
02/
WordPress, Opencart and others
These are popular CMS-systems. These builders are suitable for developing corporate websites, landing pages, and blogs. On the basis of such systems, you can create template websites or websites with an individual design.
03/
"Self-hosted" websites
In addition to the builders, there is an option to create self-hosted websites. It's going out of fashion, but if you have specific requirements and a thousand integrations, it can be cheaper to create a custom site than to use the builders and finalize the integrations. But these sites have almost no viability, because without a programmer, nothing can be done in the future.
What is the cost of website development?
The wide range between the minimum and maximum prices is due to the fact that the cost of programming is calculated individually, taking into account various factors.
First of all, the price for website development depends on the option you choose. It will be a website based on a ready-made solution or an individual full-cycle development.
If your budget is limited and you are looking for an inexpensive option, a template-based or a website created on the basis of a constructor will suit you. Prices for a landing page start from $800, and prices for a website — from$3000.
The cost of work is influenced by:
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01
choice of solution: constructor, template solution, custom solution (unique).
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02
expected functionality and size of the website.
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03
urgency of the finished result, etc.
If you have the financial means, you can order website promotion with individual design and programming according to your specifications without any restrictions.
Website promotion
SEO-promotion is aimed at improving the position of a website for selected search queries.
SEO goals:
in traffic
of the project
We have collected answers to the most common questions about website development
The requests of clients who contact us about creating a turnkey website often differ from each other. But there are also questions that almost everyone asks.
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Stages of website development:
- defining the topic and main goal of the project;
- development of the website structure and terms of reference;
- designing pages and writing texts;
- design;
- layout and programming;
- filling with content;
- testing;
- delivery of the finished project.
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The process of creating a website takes from 3 to N number of working days. It all depends on the complexity of the design and the program part. Most often it takes 4-5 business days to create a small business website, and at least 30 days to develop an online store. Of course, there are also complex exclusive projects that can take several months to develop.
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People and companies create their own websites for different purposes:
- to sell goods and services;
- post and find information;
- to gain knowledge;
- communicate with other people;
- have fun, etc..
Do you want
to order a turnkey website with a comprehensive marketing strategy for your business?
Fill out the feedback form and get a consultation from the marketers of Solve Marketing 🙂
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