IPTel is a Ukrainian technology company that builds a platform for communications, automation, and sales. Among its clients are banks, call centers, and insurance companies. Its key advantage lies in its proprietary Voice Fake Detector technology, which protects businesses from voice fraud.
The IPTel team initially reached out to Solve Marketing with a request to develop a marketing strategy — a foundation that would help them secure investment and confidently enter the UK market. But that was only the beginning. Over time, we became IPTel’s full-scale marketing partner: developing their brand identity, creating a logo book, and assuming the role of a remote marketing department.
Ivan
founder & CEO IPTel
“Our collaboration with Solve Marketing has been going on for over a year, and during this time, we’ve evolved from a strategy to a complete marketing system.
We started with a marketing strategy that helped us secure a grant and funding for growth — a key turning point for our company.
The team then completely revamped our website, making it faster, more modern, and easier to navigate. The UX is now intuitive, and the design feels clean and high-tech.
Email marketing has become a real growth driver: automated campaigns, personalized journeys, and structured funnels — all of this helps us stay connected with clients and scale sales efficiently.
I’d also like to highlight our conference preparations — presentations, landing pages, and marketing materials are always executed professionally and on time. Because of that, we present ourselves confidently every time, with a strong visual and strategic message.
The Solve Marketing team works systematically: there’s structure, transparency, clear priorities, and a shared task board where progress is easy to track.
What we did
Stage 1. Marketing strategy for entering the UK market
Goal: prepare the company to attract investment and enter a new market with a clear strategic vision, positioning, and action plan.
- Market research (Ukraine & UK): analyzed trends in the electronic communications market, evaluated maturity levels, entry barriers, and key growth drivers.
- Competitor analysis: examined 15 international and local players and delivered expert insights.
- Mystery shopper audit: tested IPTel’s and competitors’ services under real conditions and provided recommendations to improve the customer experience.
- Choice factors & segmentation: identified 120+ decision-making factors using Solve Marketing’s proprietary framework and applied 5W segmentation.
- Positioning: developed three concepts and finalized a positioning statement now used across all communications.
- Marketing hypotheses: built a roadmap of 10 marketing hypotheses for practical testing.
- Investment deliverables: prepared a structured presentation for grant applications, a detailed KPI roadmap, timeline, and ROI projections.
The strategy became the foundation for a successful grant application that IPTel went on to win.
📎 Learn more about the marketing strategy case.
Stage 2. Brand identity & Logobook development
Goal: build a visual system that reflects the company’s new positioning and supports scalable brand growth.
- Conducted a full brand audit: logo, colors, fonts, and patterns.
- Created a comprehensive logobook with clear brand usage guidelines.
- Expanded the color palette and defined consistent digital and print applications.
- Designed a signature geometric pattern based on the logo — for presentations, social media, and merchandise.
- Integrated the brand positioning into the visual design.
📎 Learn more about the logobook case.
Stage 3. Remote marketing department
Goal: establish a systematic marketing process covering content, analytics, advertising, PR, and email marketing.
After completing the strategy, we moved into implementation — forming a dedicated remote marketing department fully integrated into the company’s workflows. Work is structured in sprints, with measurable KPIs and transparent reporting.
Our focus covers all key areas:
- Content marketing & knowledge base: analytics, guides, tutorials, blog articles, email campaigns, and learning materials. The knowledge base reduces support requests and improves user satisfaction.
- Website & user experience: redesigned the site architecture, simplified navigation, and adapted content for different audiences and languages. The website now serves as a powerful lead-generation tool.
- Email marketing & automation: launched automated funnels, personalized campaigns, and trigger-based communications.
- Advertising & promotion: set up Google and Meta campaigns for Ukraine and the UK, tested positioning hypotheses, and built analytics dashboards.
- PR & conferences: prepared complete materials for trade shows and conferences — from branded presentations to landing pages. This strengthened the brand’s international image.
This is a clear example of a comprehensive marketing system — not a collection of separate tasks, but a unified structure that drives business growth.
📎 Learn more about the marketing department case.
The outcome
Our goal is always bigger than simply completing a task.
We aim to be a strategic partner — a team that thinks like part of your business, cares about results, and sees opportunities several steps ahead.
That’s how Solve Marketing became IPTel’s full-scale remote marketing department — a team that supports the brand daily, analyzes, tests, and continuously improves every marketing process.
Solve Marketing — your strategic growth partner
We help companies of all sizes — from startups to established B2B organizations — build marketing that works as a business system, not an experiment.
Our approach is based on analytics, strategy, and deep product understanding.
💡 If you’re seeking clarity, focus, and arguments for growth, we’ll help you design your marketing architecture from the ground up.
📈 If you’re ready to scale, we’ll become your remote marketing department, integrating into your processes, implementing turnkey strategies, and ensuring consistent growth.
Book a free business diagnosis session with a Solve Marketing strategist!
