What has been done
We developed a marketing strategy for Scanner Pro — a mobile application from Readdle that turns an iPhone or iPad into a full-fledged portable scanner.
The app allows you to quickly digitize documents, automatically crops the background, straightens perspective, and supports text recognition (OCR). It is used by entrepreneurs, professionals, and teams to scan contracts, receipts, and notes into high-quality PDF files with cloud storage.
In 4 weeks, we conducted an in-depth study, which included market research, competitor research, calculation of the cost of attracting downloads, and calculation of conversion to a paid subscription from each advertising source.
Based on the research, we formed concepts for updating the positioning, a lead generation strategy, and a detailed roadmap for the project development.
📎 Read more about the project tasks in the article.
Serhii Zadorozhnyi,
Tech lead at Readdle
What impressed me most was the team’s dedication to their work.
I liked that the team reacted proactively and asked questions about details and progress.
It felt like genuine attention to the project, not just task closure.
The research provided a significantly alternative perspective, which allowed us to move beyond the usual approach.
I didn’t notice anything that could be called a bottleneck in the team’s work.
Many thanks to the Solve Marketing team for the work done!
Solve Marketing — your remote marketing department
Over the past few years, we have developed more than 100 marketing strategies in 35+ niches — from SaaS and EdTech to B2B services, marketplaces, and medical products.
We don’t work with templates — each strategy is created for a specific business reality: stage, goals, resources, and market.
🧪 For startups
Is your product still searching for a market or shaping its offer? We’ll help you avoid “burning” the budget on testing that brings no results.
We’ll validate hypotheses, find your audience, study competitors, and show how to launch marketing.
🔍For mature products
Do you have stable sales but no growth? We dive deep into the funnel: what blocks repeat purchases, when LTV drops, why customers don’t move to subscription.
The goal is to systematically align touchpoints, build a clear user journey, and increase conversion.
🧠 For B2B and SaaS
Here it’s all about trust, clarity, and content that resonates. We audit positioning, messaging, website, and communication chains.
We create marketing that works for the long run: helps sell complex products, build expert reputation, and keep the brand top of mind with the right audience.
This is just part of the requests.
Most clients come with the feeling that “something isn’t working” and find clarity, direction, and a concrete action plan with us.
📩 Want to understand what your strategy would look like in our hands?
Write to us — we’ll show you with examples, in the context of your market.
