Project overview

Ezra is a Ukrainian SaaS platform in the Partner Relationship Management (PRM) segment that unites partnership management, finance, analytics, and communication in one system.
The client approached Solve Marketing with a request to develop a comprehensive marketing strategy aimed at scaling operations, increasing MRR, and building a structured lead generation system.

What we did

Within the project, we:

  • Conducted an in-depth study of the global PRM and affiliate solutions market (USA, EU, Cyprus, India, Poland), identifying behavioral patterns and growth drivers.
  • Performed a competitive landscape analysis — from Affise and Alanbase to niche SaaS players, revealing Ezra’s unique areas of strength.
  • Audited the website, social media, and lead generation ecosystem, then developed core strategies for content, social media, and lead generation.
  • Formulated a positioning statement: “The operations hub for modern performance teams.“
  • Compiled a list of 150+ choice factors using Solve Marketing’s proprietary framework.
  • Designed a strategic backlog with clear priorities, KPIs, channels, audience segments, and team roles for implementation.

In total, the strategy development took 200+ hours over six weeks.
The project involved seven specialists — heads of marketing and content, project management team, operational marketers, PPC and SMM experts.

Всего на разработку стратегии ушло более 200 часов за 6 недель работы.
В проекте участвовало 7 специалистов — руководители направлений маркетинга и контента, PM-команда, операционные маркетологи, PPC- и SMM-специалисты.

📎 Read more about the objectives and results in our Ezra case study.


Denys
Co-Founder & CEO of Ezra

«The affiliate market is a complex and closed niche, so I was genuinely impressed by how deeply the Solve Marketing team immersed themselves in the context without needing my guidance.
They uncovered the same insights we reached after years of experimentation.

The competitor analysis, market research, and document structure — everything was systematic and professional.

The team was always in touch, responded quickly, and maintained professionalism and flexibility throughout.»

video start button

Solve Marketing — your remote marketing department

Our team partners with companies of all sizes — from startups to large B2B and service businesses — to build marketing that works as an instrument, not an experiment.

Over the past few years, Solve Marketing has developed 100+ marketing strategies across 35+ industries — from tech SaaS and medical companies to educational platforms, consulting, and eCommerce.

We help businesses identify where they can truly win and create a marketing system that supports sustainable growth.

💡 If you’re a startup or in a relaunch phase, we’ll help you find your niche, shape your positioning, and build a marketing architecture that scales with your product. A strategy gives you clarity, focus, and persuasive arguments for investors, your team, and the market.

📈 If you’re a growing business, we go beyond strategy — acting as your remote marketing department, integrating into your processes, implementing key recommendations, and driving consistent growth.