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How to find your way to your customer on the World Wide Web? The Solve Marketing team talked about this on the WebPromoExperts platform.
In this article, we have collected useful tips and practical exercises. They will help you prepare for the launch of lead generation and choose the best tools.
We’ve told you exactly what you need to do before lead generation.
- How to create a portrait of the target audience?
- How to formulate a unique selling proposition?
- How to create an offer?
- How to analyze all communication channels with potential and existing customers?
- How to evaluate the effectiveness of work?
We reviewed the lead generation tools that can be used and gave examples of their implementation:
- quizzes;
- lead magnets;
- feedback widgets;
- online chats;
- chatbots;
- gamification;
- lead forms.
Read the article to learn more.
Want to learn more useful information based on real-life examples? Read other case studies or sign up for a consultation.
