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Understanding and anticipating marketing trends is an important part of any marketing strategy’s success. Google Trends is a powerful tool that allows you to analyze the demand for keywords or topics in Google searches. But how can you use Google Trends to research marketing trends? We will tell you in this article.
What is Google Trends?
Google Trends is a tool that provides data on the volume of search queries on Google. There are various criteria, such as time period, geographic area, and others.
This service is used by all marketers to create the most effective marketing campaign based on research. The Solve Marketing team is no exception 🙂
Key aspects that describe how Google Trends works
Volume of search queries
Google Trends shows how the number of search queries for a particular word or phrase changes over time. The graph shows trends in the popularity of these queries within the selected period. And when you choose a point on the graph, you will see the volume in the selected period.
Geographic data
You can select a specific country or region to study the popularity of queries. Google Trends allows you to compare the demand for certain topics in different parts of the world.
Query ratio
The tool makes it possible to compare the popularity of different queries with each other, showing their relative efficiency. This can indicate the priority or comparison of interests. You can compare up to five keywords at a time, so you can compare yourself with competitors and display them on one graph (query trend).
Seasonality and trends over time
Google Trends allows you to identify seasonal trends or changes in demand for certain topics over the years. You can observe certain peaks in popularity associated with holiday periods or events, for example.
Related queries and topics
The service also provides information about related queries and topics that users search for along with selected keywords, which can help expand the analysis.
Subscribe to the newsletter
In Google Trends, you can subscribe to the newsletter of the most popular queries. This will help you stay up-to-date with the latest news and changes in your business market.
Trends and leaders
Popular trends and leaders in Google Trends can include a variety of categories, such as events, personalities, technology, products, cultural phenomena, and more. For example, during the holiday season, the demand for gifts, holiday decorations, and other related topics can be in trend.
Popular queries
This service displays popular and relevant topics in the Google search engine at a given time. These queries can include events, news, cultural phenomena, products, technologies, and other corresponding topics that users are searching for online. This tab makes it easy to see the top trends of each day.
A year in search
In Google Trends, you can analyze and compare the popularity of certain queries over a certain time period, including years.
How to work with Google Trends?
Here are a few steps to use this tool effectively:
1. Selecting keywords or topics
Start by selecting keywords or topics that interest you or are related to your industry.
2. Study the volume of search queries
Set up parameters such as country, time period, categories, etc.
Important: if more than one language is used in the country you are interested in, you should check the query in all languages.
The same applies to brands — if their name is in Latin, it is important to check the Cyrillic version as well. For example, “Iphone”. Additionally, they can search for “iPhone”.
3. Data analysis and visualization
Explore graphs that show changes in the popularity of queries over a selected period.
View geographic and demographic data that shows where these queries were most popular.
4. Compare and analyze
Compare multiple queries with each other to see which one has the highest search volume.
Use the Related Queries and Related Topics features to get additional insights.
5. Apply the results
Use this information to plan marketing campaigns, create content, analyze competitors, and develop your product or service.
6. Continuous improvement.
Don’t stop with one analysis. Constantly check and analyze trends to stay on top of changes in audience interests.
You can read about how the Solve Marketing team researches trends for business development in our case study.
Why do businesses need Google Trends?
The service can be a useful tool in business for various purposes. For example, developing marketing strategies, understanding consumer needs, analyzing competitors, and much more.
Why you should use Google Trends in your business:
Creating a strategy based on the trends you’ve researched
Data and identified trends are key to developing marketing strategies. They allow businesses to adapt to changes in consumer preferences and market conditions. Using these trends in planning marketing campaigns and product strategies can help create successful strategies.
Methods of implementing the researched trends in marketing strategies
6. Creating innovative solutions and services based on trends.
Using trend insights allows you to create innovative solutions and services that meet market needs.
Therefore, trend research is an important element of strategic business planning, as it allows businesses to make informed decisions, adapt to changes, and ensure their competitiveness in the fast-paced world of business and technology.
