What Was Done

CRM Solutions is one of the leaders in CRM implementation in Ukraine.
When the company approached us in 2022, they had a strong product, experience, and a capable team — but no structured marketing, no systematic lead generation, and no clear positioning. Everything relied on recommendations and the personal involvement of the founders.

We entered as a fully-fledged remote marketing department, taking over all strategic and operational functions.
Within two years, we built a stable marketing system, and the number of monthly inquiries grew from ≈10 (mostly referrals) to 150+ leads per month from multiple channels.

1. Developed a Comprehensive Marketing Strategy

  • Conducted a full audit of the market, competitors, product, and customer segments.
  • Built a strategic marketing roadmap: goals, stages, priorities, budget, and channels.
  • Designed a scalable model of a remote marketing department.

2. Website Update

  • Completely rebuilt the CRM Solutions website: structure, UX, visuals, and content.
  • Added case studies, testimonials, service structure, and unique value propositions.
  • Created presentations, PDF packs, commercial proposals, and landing pages.
  • Produced a promotional video that became the visual signature of CRM Solutions.

3. New Positioning and Rebranding

  • Conducted client interviews and identified a key market insight:
    70% of companies had CRM implemented, but didn’t actually use it.
  • Formulated and implemented the new positioning:
    “CRM Solutions — CRM that actually works.“
  • Executed a full rebranding: logo, brand identity, and brand guidelines.

4. Content Marketing & Thought Leadership

  • We launched and continue maintaining a blog with dozens of expert materials.
  • Produce in-depth articles, case studies, guides, and explain complex technical topics in simple language.
  • Manage the social media presence of the company and its founders, shaping their expert image.

5. Paid Traffic & End-to-End Analytics

  • Set up Meta Ads and Google Ads and continuously optimize them.
  • Developed an entirely new creative and messaging system for different audience segments.
  • Built end-to-end analytics: the complete journey from click to inquiry and sale.

6. Partner Network Expansion

  • Helped scale the partner network to 500+ partners — the largest among CRM integrators in Ukraine.
  • Developed motivation systems, materials, and consistent communication flows.
  • Built collaboration mechanics: content exchange, joint activities, and cross-publications.

7. CRM Solutions Community

  • Helped form and grow a community of 250+ clients and partners.
  • Produced content, organized activities, and supported communication.

8. Ongoing Analytics, Optimization & Full Marketing Ownership

  • Prepare reports across all channels.
  • Analyze performance and adjust priorities.
  • Propose new solutions and run experiments.

🔗 The full in-depth case with screenshots, metrics, and details is available here: link


Serhiy Tymchuk
Co-founder and CEO of CRM Solutions

“Before working with Solve Marketing, we essentially didn’t have a real marketing function.
There was me — a sort of “master-of-ceremonies person” juggling tasks, coming up with ideas, launching something here and there. But there was no system. No brand. No clear plan for where we were going and why.

Today, we have a very different feeling: when it comes to marketing, we have no questions left.
 We now have a strong brand, a solid website, clear positioning, and social media that is managed systematically, not “when we feel like it”. We have processes, implementations, and optimizations your team built as our remote marketing department. And most importantly, you always keep the whole picture in focus, not isolated tools.

You told me honestly many times:
“Serhii, we need this amount of time. It won’t be fast. This is a marathon, not a sprint.”
I’m the kind of person who gets excited quickly and can “fade” just as fast if not supported. That’s where I value your role the most — you hold the pace, the structure, and the focus, not letting things fall into chaos. As a result, we gained something Ukrainian businesses often lack: stability and clarity of direction.

There is a very clear “before” and “after”.
Before working with you, we spent a huge amount of time, energy, and money on the wrong things. We tried hiring individual marketers, teaching them something, testing something — but overall, it was a path full of mistakes. Now I sincerely understand: we should’ve started with you from the beginning. This is an investment that fully closes the marketing function in the company. The founder or top manager gets their head, time, and energy back — to focus on what they are truly experts at, instead of playing the role of CMO in their own business.

Another important point is your approach as partners, not just contractors.
I watched how you run processes in your own company, how you interact with your team, and how you make decisions. We adopted some of these approaches and implemented them in CRM Solutions. You became not only our remote marketing department, but also partners who share managerial experience.

And about the people — this deserves special gratitude.
Kateryna, Serhii, and the entire Solve team are extremely responsible, attentive, and genuinely caring. Sometimes I even see that you think more about the client’s needs than your own. This creates a strong sense of reliability. With you, everything feels safe: if something happens in marketing, it won’t collapse or disappear tomorrow.

To sum up:
Working with Solve Marketing means stopping the question “What do we do with marketing?” and finally moving along a clear, systematic trajectory.
Yes, it’s an investment. Yes, it’s not always about quick wins. But when you look deeper, the advantages significantly outweigh the initial doubts. And most importantly, you feel that you’re running the marathon not alone, but with a team that understands the distance and helps you reach the finish line.”

Solve Marketing — Your Remote Marketing Department

We help businesses grow faster and more predictably through systematic marketing.
Over the past years, the Solve Marketing team has developed 100+ strategies across 35+ industries, and 80% of companies continue with us on full marketing management after the strategy stage.

The reason is simple: strategy is only the beginning.
 Real results come from implementation — when strategic decisions turn into operational execution: website, positioning, content, creatives, ads, partnerships, analytics, and daily management by a remote team.

We work as a strategic partner that builds a holistic marketing system:
brand → communication → lead generation → retention → analytics → scaling.

This system operates autonomously, consistently, and supports business growth regardless of internal resources.

💡 If You’re a Startup

Strategy helps identify your audience and test hypotheses.
Marketing management drives forward momentum: stable first leads, visibility, and scaling.

📈 If You’re a Mature Business

Marketing management is the core stage where we:

  • manage lead generation;
  • shape positioning and content;
  • build websites and communication;
  • implement SEO and analytics;
  • support the brand;
  • operate as your remote marketing department.

🤝 If You Work in B2B or Healthcare

We build trust, expert content, and stable high-quality lead flow in complex niches.

👉 Ready to build your marketing systemically?
 Book a free consultation — we’ll show which steps will bring results and how your remote marketing department will operate.