Hi!
I’m Ruslana, a content marketer at Solve Marketing 🙂 Today we’ll be talking with our team about web design trends for 2022.
Violetta — Head of PM:
It’s the visual appeal that forms the first impression of a website and the company overall. Most people want to see a beautiful, simple, and intuitive design.
Kateryna — COO at Solve Marketing:
And web design, in turn, is about planning and creating a site so that it looks modern, attractive, functional, and user-friendly.
But trends and tastes are constantly changing. That’s where web design needs to catch these current tendencies.
So, what web design trends are relevant in 2022?
Aliona — Head of Designer:
Of course, there are many trends. So we’ve selected 10 interesting tendencies for this year, in our opinion.
Collage
This is a complex graphic technique where layers of different textures are overlaid and aligned into a photograph. As a result, you get a site in the spirit of futurism.
This is exactly the style we used for the design of our Solve Marketing agency website.
Glassmorphism
This modern trend was introduced by Apple with the release of iOS 7. Such design has a minimalist, futuristic, and premium look. The frosted glass effect doesn’t distort the perception of content but adds depth and volume, making the site atmospheric and engaging.
3D graphics and animation
This solution is non-standard and grabs attention well. 3D elements are often used as illustrations on websites and apps or as buttons and icons. In 2022, using animated 3D objects is recommended for creating a wow effect.
Memphis-style design
Memphis design is the aesthetic of the 1980s. Like other retro styles, it evokes pleasant emotions and associations — something web designers actively use.
Memphis is a bright and daring style made up of a mix of chaotic shapes and patterns.
Soft gradient
Gradient-based web design originates from the 1990s aesthetic. Its advantage is that it enriches the background with a full color spectrum, making it bright yet not distracting from the page content.
Social media mimicry
Modern users spend most of their free time on social networks. Their interfaces are familiar and intuitive. That’s why the web design industry eagerly picked up this trend — and for good reason.
Using social media-like navigation and interface on a website makes it more accessible to users who are used to shopping on Instagram.
This solution is especially relevant for industries promoted via social platforms: fashion, cosmetics, online education, etc.
Monochrome
Monochrome is a stable branding tool. It’s a mistake to think that monochrome design is only about black-and-white palettes. In fact, it can be any base color and its shades.
It may seem boring or repetitive, but if used correctly, it becomes vibrant and expressive. It can look soft and friendly — or expensive and strict.
Aesthetic minimalism
This trend is consistent because websites in this style look clean, premium, and convenient. Minimalism involves a lot of whitespace, high contrast, and visual clarity. The goal is to make the site attractive without distracting from its core.
For a wow effect, micro-animations can be added.
Bright, joyful colors
Following negative global events such as the COVID pandemic or the war in Ukraine, the demand for positive emotions has grown. Bright colors lift spirits, deliver great impressions, and inspire.
Storytelling
How do you create a site that stands out? Visual storytelling adds dynamic flow to the page and keeps the user engaged.
Visual storytelling is a way to tell a story using images. They can be static, animated, or a hybrid form of content.
How to choose the right design style for your site?
Kateryna — COO at Solve Marketing:
There are many web design trends out there. When choosing one that best fits your site, start by understanding your target audience to see what will engage them. It’s also important to analyze your competitors so your site stands out in the market.
That’s why we recommend starting with marketing research — to build a portrait of your ideal customer and explore your competitors.
Book a free consultation to learn more about market research and other opportunities for your business.
