Are you an expert in your field and able to share something useful with your audience? Do you believe you have more advantages than your competitors?

But does your audience know about it? 🙂

To make sure they do, you need to present this information properly and distribute it through the right channels. This is exactly what content marketing handles, and it is now widely used in business promotion. Why? Let’s talk about it in more detail.

What is content marketing, and why is it powerful?

Content marketing is a part of a comprehensive marketing strategy used to promote a business. It involves creating and distributing relevant content to attract a target audience and motivate them to take a desired action. Unlike traditional promotional methods, content marketing doesn’t aggressively push sales.

So, where does the power of content lie? The average user typically follows these steps before making a purchase:

  • Searches for necessary information
  • Evaluates content
  • Reads competitors’ content
  • May return to your website
  • Reassesses your content
  • Makes a purchase if the content positively influenced their decision

Still don’t believe in the power of content? 🙂

A Demand Gen Report study found that 47% of buyers view 3 to 5 pieces of content before purchasing a product or service.

So, underestimating the effectiveness of content marketing for business promotion is a mistake. But these points alone don’t fully reveal its importance. Let’s explore further.

Why is content marketing important for business?

In addition to the ability of content to sell, it’s crucial to understand that content marketing helps build long-term relationships with your target audience. It allows you to attract new clients and retain existing ones.

Content marketing offers numerous opportunities for businesses, including:

  • An advantage over competitors who don’t use content as a powerful marketing tool.
  • Brand promotion requires less budget compared to traditional advertising.
  • Interesting and useful content improves your website’s search engine rankings, making you easier to find.
  • In the eyes of your audience, your company appears as a thoughtful friend solving their problems through content.
  • It’s a chance to establish your brand as an expert in a particular area.
  • Implementing content marketing boosts audience loyalty, recognition, and brand familiarity.
  • Content can serve as effective “hidden” advertising that doesn’t sell “in your face” — after all, few people like aggressive ads 🙂
  • Engaging, useful, or viral content can generate media coverage — a great extra promotional channel for your business.

… And many more opportunities.

To summarize: what business goals does content marketing address?

There are typically five key categories:

  1. Increasing brand awareness.
  2. Attracting and “nurturing” new leads.
  3. Converting leads into sales, reviews, etc.
  4. Supporting and retaining existing customers.
  5. Encouraging repeat purchases.

Of course, many other promotional goals exist — such as boosting loyalty, expanding the target audience, upselling, cross-selling, etc. However, most marketing strategies revolve around the five tasks mentioned above.

Which businesses need content marketing?

Content marketing is actively used today to promote solo entrepreneurs, small and medium-sized businesses, and even massive multinational corporations. Why? Because it works.

Content is not an expense — it’s an investment in your business!

So start using content marketing today to ensure sustainable growth and success for your business in the future 🙂

If you are already interested in content marketing, get a consultation from marketers at Solve Marketing.