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Artificial intelligence is a new technology that has the potential to improve the speed and quality of content creation. However, experts have fears and doubts about this idea.
One of the main doubts is whether AI will be able to create a text or marketing strategy that is as good as what humans can create. After all, artificial intelligence is still in the early stages of development. Therefore, it is not always able to create, for example, flawless texts in terms of grammar, style, and content.
Another doubt is whether this tool will be able to fully understand the material in which the content is used. For example, AI can create a text that is grammatically correct, but that will not make any sense in the context in which it is used.
Some experts fear that the development of neural networks may lead to job losses. Because if AI finally learns how to create the necessary material that is as high-quality and “alive,” it could lead to people who are engaged in creating texts losing their jobs.
Advantages and disadvantages of ChatGPT and Bard
There are many assistants for digital workers. Below, we will tell you about the ones we use ourselves 🙂
ChatGPT and Bard are two popular artificial intelligences that can be used to create textual content. They have their advantages and disadvantages. We will tell you more about each of them.
ChatGPT
ChatGPT is a chatbot with an extensive language model. It was developed by OpenAI based on GPT-3.5. In addition, this AI has the ability to interact in the form of a conversational dialog and provide answers that may seem human.
Its advantages:
- fast and efficient in content creation;
- including text, code, scripts, music, and emails;
- adapts to the tone of voice you need.
Disadvantages:
- produces text that is not flawless in terms of grammar, layout, and content;
- may not understand the overall context in which the material is used.
Bard
Bard is a chatbot that helps to get clear answers to questions. The user formulates a query, and Bard collects the most relevant information from the Internet.
Advantages:
- generates text faster than humans;
- generates creative ideas for your needs.
Disadvantages:
- does not follow the rules of grammar in texts;
- cannot completely replace humans in the content creation process.
By the way, chatbots provided this information about themselves 😏
Instructions for working with artificial intelligence
In order to effectively use artificial intelligence to create the texts you need, it is important to follow certain instructions:
- Don’t try to use a neural network to create complex content for social networks and websites right away. Start with small projects to understand how artificial intelligence works.
- Don’t be afraid to experiment. Neural network is a new technology and it is still evolving. Try to find what works best for you.
- Don’t rely on AI completely. It can be your friend and a powerful tool, but it cannot replace human creativity. Always leave room for your intervention in the process of creating the right content.
A list of tools to check texts with AI
You shouldn’t trust artificial intelligence entirely. Yes, you should check it. Especially how well it grammatically created the text for you.
Here are some popular tools for checking texts:
Now you know the services that can help you check texts, but how do you get the desired quality result? We will tell you about it below.
What is a promo?
Prompts are instructions provided by the user to the AI to create the content they need. These are short phrases or sentences. A high-quality promo contains maximum information about the project:
- the role of artificial intelligence in creating the material;
- project objectives and goals;
- description of the target audience;
- tone of voice to be followed.
Promos allow you to create various texts, such as a post on social media, a content plan, and a marketing strategy framework.
An example of a promo for writing a content plan
In this section, we will analyze how to create a promo for writing a content plan. This can be a future content plan for a blog or a social network you need. In our case, we will create a blog post. To create this type of content using artificial intelligence, such as a content plan, we recommend using ChatGPT.
What should you write in the promo for ChatGPT to generate a relevant answer to your request?
- What role AI will play — for example, a content marketer.
- What the task and goal are — to write a content plan for a marketing agency for a month for a blog.
- Description of the target audience — business owners, marketers, digital specialists aged 20 to 40, their interests are business, marketing, and development.
- What the titles should be — come up with clickbait titles for these blog posts.
- The kind of content plan you need — to divide each blog title into a nice table so that it looks like a calendar. Each week should be allocated to a separate table.
As a result, we got the following promo:
You are a content marketer. You need to write a content plan for a blog on the website of a marketing agency for a month. The target audience is business owners, marketers, and digital specialists aged 20 to 40. Their interests are business, marketing, and development. Please come up with clickbait headlines for this content plan. Also, you need to divide each blog heading into a nice table so that it looks like a calendar. Each week should be allocated to a separate table.
This is the answer we received from the neural network:
“Since the developers of this AI are an American company, ChatGPT produces better content in its native language — English.
Therefore, you can write a promo in Ukrainian, but for better results, we suggest translating it into English. You can use DeepL for easy translation. By the way, it is also based on AI.
Here’s how it works:
Examples of promos for editing text
If you have a short text, you can get by with short prompts.
Remember, you can always write a request in Ukrainian and then translate it into English. The chance of getting a detailed result is guaranteed. For example:
- “Can you help me improve the clarity of my introduction?”
- “Please review my conclusion and suggest ways to make it more impactful. [Insert your conclusion here]”
- “I need help with improving the transitions between paragraphs. [Insert your paragraph transition here]”
- “Could you suggest ways to make my sentences more concise and impactful?
- “Please help me identify and correct any grammatical errors in my writing. [Insert your sentence or paragraph here]”
For example, using the ChatGPT prompt “Could you suggest ways to make my sentences more concise and impactful?
You can also use Bard for texts written in Ukrainian. Prompt that was used: “I need help with improving the transitions between paragraphs.
Here is the text to be edited”:
The advantage of Bard in this case is that it provides three answer options that can be mixed with each other.
If you need to edit an article or some other large-scale content, you should use a more detailed promo. You can read an example of such a promo at this link.
Prompt can be used in various combinations to create unique content. For example, they can first be used to create a content plan, and then to edit the text that was created based on this plan.
Here are some additional tips for using promos:
- Be specific. The more specific your request is, the more likely you are to get quality content.
- Use keywords. Keywords will help you create content that will be relevant to your target audience.
- Experiment with promos. The more different queries you use, the more likely you are to get the perfect result from AI.
Conclusion
AI is a powerful technology that can help content makers create content faster, more efficiently, and with less effort. However, it is important to use artificial intelligence responsibly and understand its limitations. Experts should not perceive the neural network as an ideal tool for content creation, but as an assistant that does not replace their role in the process of creating new and unique content.
Currently, artificial intelligence is learning and improving every day. Humans also need to constantly learn and develop to stay competitive in the modern AI era.
