Olena is a content creation specialist who transforms complex ideas into understandable, compelling, and business-oriented materials.
She works with startups and companies of various sizes, helping them build strategic content that not only informs but also motivates the audience to take action. She is constantly exploring new approaches, insights and formats to bring brands closer to their customers.
By education, he is a philologist and holds a master's degree in project management.
2016–2022 — in-house marketer:
2022 — present — Head of Content Department at Solve Marketing: organising team work, developing content strategies, managing client content projects.
Development of content strategies.
Writing articles, longreads, expert materials.
Preparation of e-mail mailings.
Creation of chatbots (WhatsApp, Instagram, Telegram).
Content for websites and landing pages.
Preparation of PR materials and communication with media platforms.
Certified partner of SendPulse (full set of courses).
Guest lecturer for business communities; conducted a master class on social media management.
Author of a course on infostyle for content specialists.
She has trained over 25 specialists from scratch, who now work successfully in content marketing as freelancers and in-house specialists.
